MILAN – According to the Statista Consumer Market Outlook, 2016, growth in North American and European coffee spending is set to outpace any increase in consumption over the next few years.
The CAGR (compound annual growth rate) of spending from 2015 to 2020 is forecast see positive growth of three percent while consumption is predicted to stall at one percent. In absolute terms, spending is due to rise by 18 percent.
This chart shows consumer spending on, and consumption of, coffee in Europe and North America from 2015 to 2020.
Martin Armstrong