RIMINI, Italy – Gruppo Cimbali – world leader in the design and production of professional machines for espresso and fresh-milk drinks, as well as coffee and catering equipment – will be once again among the main actors at Sigep Rimini, the world biggest trade fair for artisan Gelato, Pastry, Bakery and Coffee, this year for the 42nd online edition, from March 15th to 17th, taking place on a specific platform (and a connected app) to reach out to the worldwide community of professionals and companies.
Within the platform – open starting from March 8th – visitors will be able to read the product catalogue, a news section and also book meetings with Gruppo Cimbali’s Virtual Business Meeting Team by using the Agenda function. Also, an extensive agenda will be available, filled with many different events organized by MUMAC Academy trainers, in cooperation with the most important influencers in the industry, in order to discover our newest products and their features.
Josep Feixa, Italy Sales Director for Gruppo Cimbali, states:
“With this new digital experience, Gruppo Cimbali is trying to meet the need of changing its business model, by suggesting solutions to current and future questions, emerging from traditional channels – such as the Ho.Re.Ca channel – as well as from alternative new channels. The use of technology innovation brought about to our products by digital transformation is fostering new forms of interaction with our end customers and offers new purchase experiences”.
As a brand-new addition to LaCimbali machines, visitors will see the new revolutionary fully automatic S15, a small machine with an incredibly powerful technology: high-tech and user-friendly, it can deliver up to 150 high-quality coffee cups per day. End customers can order any coffee-based drink via the 7” touchscreen display, as well as brand-new recipes, among which also fresh frothed milk and soluble chocolate.
Elegant design and an extremely user-friendly interface are just two among the various revolutionary features of the new LaCimbali S15. The Cup4You App – developed by Gruppo Cimbali – ensures a holistic user experience, making it possible for customers to save their favourite recipes and keep them handy. This is not the only advantage to the App, as it also ensures a “contact-free” service – definitely convenient in times like these.
As to Faema, Faema E71 Touch and President are their newest products
E71 Touch extends the E71 product range and was introduced to meet great chains’ needs, as it makes baristas’ work easier: more comfort and ease of use thanks to a user-friendly touchscreen interface, new filter holders and steam wands with utmost comfort due to their ergonomic shape.
The President model, revisiting iconic machines from the 60s, offers new cutting-edge technology and is marked by a unique design, as well as innovative functions enabling a special selection of coffee-based drinks. For all recently introduced Gruppo Cimbali machines it is possible to get remote operating data and consumption statistics thanks to bidirectional telemetry.
Focus on coffee culture – with MUMAC Academy – with lots of online events showcasing Gruppo Cimbali’s news.
March 15th from 2 p.m. to 2:30 p.m.
– Live from the Faema Flagship Store Art&Caffeine in Milan, Rita Saiu, MUMAC Academy trainer, and Davide Spinelli – Q-Processing Professional – will present a new Faema E71 Touch activity for the first time during the event “Find your taste: how pre-infusion control affects espresso in Faema E71 Touch”. Planned for
The quest for the perfect espresso cup. With E71 Touch you can extract the best espresso for your customer target. How? Just playing around, quick and easy, with blooming, temperature and pre-infusion parameters for every group. Hold tight, we’re flying!
March 16th from 11 a.m. to 11:30 a.m.
– Live from the experience area “Technology Heart, Human Mind Lab”, Angelo Sportelli, MUMAC Academy trainer, presents, during the event “Make your own recipe: ideas for a creative use of the LaCimbali S15”, S15 Recipe Book, a collection of recipes made with the fully automatic coffee machine LaCimbali S15: drinks for all of the different times of a day, with espresso, milk, vegetable drinks, chocolate and tea. Planned for
No matter if you are working in an office, running a small business, a gelateria, a bakery, or you are just longing for a good coffee-based cocktail, LaCimbali S15 will take care of your drink. Thanks to its technology and its long recipes menu, S15 will support you though all preparation steps and make them easy for you!
March 16th from 3:00 p.m. to 3:30 p.m.
– Live from the experience area “Technology Heart, Human Mind Lab”, Angelo Sportelli, MUMAC Academy trainer, and Jessica Sartiani, Barista and Coffee Trainer, during the event “One machine, different styles: how M100 HDA will sublimate your coffee”, will tell you about LaCimbali M100 HAD technology.
Find out how you can obtain the perfect espresso suiting your requirements by controlling pre-infusion and pressure settings with a practical demonstration workshop with two different coffee types.
March 17th from 4 p.m. to 4:30 p.m.
– Live from his kitchen, Luigi Cassago, founder of Ecooking Milano, presents during the event “Slayer arrives home”, Slayer Espresso Single Group: the perfect machine for true Coffee People. Planned for
Find out how you can use the machine on a daily basis, even from home, to extract the best from every coffee any time, thanks to flavour-profiling technology. You will also learn a new way to interpret a classic of Italian Culture: Gelato affogato: you will be able to prepare it for a special occasion or just for an unforgettable dinner. Do not miss the opportunity to experience the specialty coffee universe with Slayer Espresso!
Follow all the events at: https://www.sigep.it/visita/organizza/reserved-area
LACIMBALI
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Instagram @cimbali_official
FAEMA
Facebook @FaemaOfficial
Instagram @faema_official
MUMAC ACADEMY
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Instagram @mumacacademy
SLAYER ESPRESSO
Facebook @slayerespresso
Instagram @slayerespresso
Gruppo Cimbali
Gruppo Cimbali is a world leader in the design and production of professional machines for espresso and fresh-milk drinks, as well as coffee and catering equipment.
The Group, encompassing the brands LaCimbali, Faema and Slayer, has three production facilities in Italy (Binasco – Milan, Ghisalba – Bergamo and Cappella Cantone – Cremona), one in the US (Seattle, where Slayer machines are produced), 2 subsidiary branches in Italy and 10 abroad, with around 800 employees in total.
