MILAN, Italy – La Cimbali, one of Gruppo Cimbali’s main brands and a symbol of Made in Italy excellence in the design and manufacture of machines for coffee and milk-based drinks, and MUMAC – Gruppo Cimbali’s coffee machine museum, the largest permanent exhibition in the world dedicated to the history and culture of espresso machines, are among the supporters of the “Nei palchi della Scala – Storie milanesi” (In the Boxes of La Scala – Milanese Stories) exhibition, scheduled to be held in the rooms of the Museo Teatrale alla Scala from 8 November to 30 May 2020.
The new La Scala exhibition, curated by Pier Luigi Pizzi with scientific advice from Franco Pulcini, is dedicated to the social and human aspects of the opera house as a centre of city life, exploring the splendour and curiosities of the period from the establishment of the Independent Body to the 1960s.
The support for the important exhibition, which features abundant historical content and precious iconographic documents, is part of the collaboration with the Teatro alla Scala, which began in 2016 with support for the “Madama Butterfly, l’Oriente ritrovato. Foujita e Asari per Puccini” (Madama Butterfly, the rediscovered East. Foujita and Asari for Puccini) exhibition at the Museo Teatrale alla Scala, and continued over the years with the creation of synergies with both the brand and MUMAC.
From the concert event at MUMAC with the students of the Accademia della Scala in 2017 to the live broadcasts of the shows on 7 December 2017 and 2018, to many other shared moments of entertainment and culture, inside and outside the opera house, such as the exclusive use of the Scala-Ansaldo workshop space as a location for the event dedicated to 600 international La Cimbali guests at HostMilano 2019.
The ongoing collaboration with the Teatro alla Scala, a global ambassador of Italian culture, involves the presence in the opera house’s foyers of four La Cimbali M100 machines, a model that combines elegance, energy saving and high performance, and continue on 7 December at MUMAC with the live streaming of the opening night of the 2019/2020 La Scala season, offering all fans of opera and coffee an evening of culture and entertainment.
