MILAN – Gruppo Cimbali, a member of the Consortium for the Safeguarding of Traditional Italian Espresso Coffee, supports the Comunità del Rito del Caffè espresso (The Community of the Rite of Espresso), which is promoting a campaign to include Italian espresso coffee on UNESCO’s Intangible Heritage list Gruppo Cimbali, a world leader in the design and manufacturing of professional coffee machines, is a symbol of Italian-made excellence, and an ambassador of espresso coffee culture worldwide.
The Group has been imparting the enjoyment, tradition and culture of coffee to the world of baristas and coffee lovers since 1912 through a constant pursuit of innovation, attention to detail and a passion for Italian design and craft.
One of the main objectives stated in Gruppo Cimbali’s company mission is to promote and foster coffee culture, and this commitment led to the birth of the MUMAC Academy, Gruppo Cimbali’s training center for professionals and coffee lovers, to whom it offers theoretical and practical sessions to provide them with the proper tools for a scientific approach to the joys of espresso, testing their skills and expanding their knowledge of techniques for making and tasting the drink in all its varied forms.
One of the company’s key pursuits is spreading awareness of Italian espresso coffee
A product that truly represents “Italian-ness” around the world, and a special daily ritual that transmits our country’s values to every corner of the planet.
Italian espresso coffee has over a century of history to share and promote, which is why officializing the ritual of coffee by including it on the UNESCO intangible heritage list also means keeping it alive and thriving.
With this in mind, Gruppo Cimbali helped to launch the Consorzio di Tutela del Caffè Espresso Italiano Tradizionale
Founded on September 15, 2014 in Treviso with the aim of promoting, valorizing and safeguarding traditional Italian espresso coffee among professionals in the sector and consumers. Since 2015, the Consorzio has also been involved in the process of submitting a candidacy request to UNESCO for the recognition of Traditional Italian Espresso Coffee as Intangible Heritage.
On October 1, 2020, marking World Coffee Day, the Consorzio announced the creation of the “Comunità del Rito del Caffè Espresso” (the Community of the Rite of Espresso)
A fundamental step, since this Community will be central to a campaign to support Italian Espresso Coffee’s candidacy for UNESCO’s Intangible Heritage list.
The initiative includes a petition supporters can sign at www.ritodelcaffe.it and involves all of the members of the Community, who are invited to participate by contributing to the creation of an e-book. All espresso lovers will have the chance to highlight espresso’s role as an extraordinary narrative device, recounting a personal experience linked to the daily ritual in the form of a poem, a photograph, a written story or a drawing, actively taking part in the creation of a collection that will be free to download through the Community’s official web channels.
Gruppo Cimbali is inviting all of the Group’s employees and the coffee community to join the cause
By registering and offering their own take on what the ritual of coffee represents for them.
In support of the initiative, Gruppo Cimbali is promoting the Community of the Rite of Coffee, and encouraging people to join: “This Community was created to bring together coffee professionals and craftspeople, consumers and all those who, in Italy and abroad, practice the ritual of Italian Espresso on a daily basis,” adds Luigi Morello, President of the CTCEIT Technical Committee and Group Strategic Product Marketing Director of Gruppo Cimbali, “And that’s not all. What we wanted to do was to also gather together all regional coffee communities, uniting the entire country. Each regional community has its own idiosyncrasies and consumer habits, but they all share the same values: inclusiveness, culture, sociality, history and tradition”.
Gruppo Cimbali
Gruppo Cimbali is a world leader in the design and manufacturing of professional machines for coffee and milk-based beverages and coffee shop equipment.
The Group, which comprises the brands LaCimbali, Faema and Slayer, has three manufacturing sites in Italy (Binasco – Milan, Ghisalba – Bergamo and Cappella Cantone – Cremona), one in the U.S. (Seattle, where Slayer machines are produced), 2 operational branches in Italy and 10 abroad, and employs around 800 people.
Gruppo Cimbali has a widespread national and international presence thanks to 700 distributors, who also guarantee pre- and post-sale technical assistance worldwide.
The Group’s commitment to spreading the culture of espresso and lending value to Italian-ness was actualized in 2012 with the founding of the MUMAC – Museo della Macchina per Caffè (Museum of the Coffee Machine), the first and largest permanent exposition dedicated to the history, milieu and culture of espresso coffee machines, located at Gruppo Cimbali’s headquarters in Binasco. MUMAC hosts the MUMAC Academy, a center for training, promotion and research.
