LONDON, UK – In a unique collaboration between luxury ice cream maker Häagen-Dazs and world-renowned pastry chef Pierre Hermé, a new macaron ice cream range is hitting shelves now starting with UK & France. Pierre Hermé is celebrated for his exquisite macarons and together with the iconic ice cream of Häagen-Dazs, a new era of magical indulgence is here.
‘The collaboration with Pierre Hermé is a perfect way of showcasing the true craftsmanship of our brands. We are both passionate about innovating and re-interpreting classic favourites and creating extraordinary experiences for our consumers.
And what better way to do that than with a pure French “amour” taste experience. Don’t hold back is what we embody in everything we do and here we epitomise that with our macaron collaboration bringing alive Paris in a pint”, says Manuel Garabato, Häagen-Dazs Global Brand Director.
The result is the love story of ice cream and macaron with Parisian flair. Crunchy chewy mini macaron shells are added to the creamy ice cream, bringing the perfect balance of the dreamy taste of Häagen-Dazs with the Pierre Hermé macaron’s signature almond flavour.
“I am very excited and proud of our new collaboration. For the past twenty years, I have constantly been creating and reinterpreting my macaron recipes, which is my favourite creative terrain. My macarons are my identity so to put them in an ice cream I needed to work with the very best. Häagen-Dazs is just as passionate as me when it comes to, quality, taste and crafting things in a new way so collaboration was established from the first bite”, said Pierre Hermé.
The range includes three different flavours of ice cream: Strawberry & Raspberry, Double Chocolate Ganache, and Yuzu & Lemon.
The Häagen-Dazs X Pierre Hermé 2023 collection will be available globally starting with select retailers in UK & France from February 2023 followed by a wider launch across Europe, Asia, Latin America and Middle East in spring-summer.
