BACHENBÜLACH, Germany/CHANGZHOU, People’s Republic of China – The Hemro Group continues to expand in Asia by entering a strategic partnership with HeyCafé in China The Hemro Group with its three world-renowned brands Mahlkönig, Ditting & Anfim enters a strategic partnership with the Chinese coffee grinder manufacturer HeyCafé.
Asia has become one of the most dynamic markets for professional coffee grinding in the world.
“Fresh beans, a perfect grind and a unique taste experience have become more and more popular to coffee lovers in Asia.
We experience a vital demand for quality equipment within the entire price range. Looking back on 10 years of our sales representation in Asia, time has now come to take the next step and to get even closer to the emerging markets and to our customers,” says Philipp Baumberger, CEO of the Hemro Group.
“With our strategic partnership we support entrepreneurship and the spirit of innovation of Chinese companies like HeyCafé and we contribute to their continuing growth.”
“We are proud to become a member of the Hemro Group”, adds Ilan Maimon, founder and CEO of HeyCafé, who will continue to work as general manager.
“We share the same vision and we strive to turn the factory in Changzhou to one of the best factories for grinding solutions outside of Europe. HeyCafé is the brand with an unbeatable value‐for-‐money ratio and cooperating with the Hemro Group will spur us onwards
The Hemro Group and HeyCafé will put the focus of their strategic partnership on the emerging markets in Asia.
The product range will respond to the rising demand for reliable appliances being available at reasonable prices. Furthermore both partners will closely work together concerning quality management as well as on the field of researches.
