High Brew Coffee the premier provider of ready to-drink (RTD)-cold brew coffee, announced yesterday, on National Coffee Day, they have expanded their distribution with Dr Pepper Snapple Group (NYSE: DPS).
Following a successful roll out in New York, Chicago and Texas in May, DPS is now bringing High Brew Coffee to markets throughout the Midwest, Great Plains, Northern California and Southeast that it serves with its direct store delivery network.
The RTD Coffee category is one of the fastest growing segments in non-alcoholic beverages and High Brew is pleased to be the only coffee brand in the Dr Pepper Snapple Group portfolio making them a force to be reckoned with in the category.
High Brew Coffee, which launched in 2014, is the youngest company Dr Pepper Snapple Group has ever partnered with, further reinforcing the impact that the RTD coffee category is having on the industry as a whole.
This expanded distribution allows High Brew Coffee the opportunity to have increased store velocities across the country, making this refreshing cold brew available to more consumers coast to coast and ensuring more customers can enjoy High Brew on National Coffee Day.
High Brew’s unique cold brew process allows them to provide consumers with a sweeter and smoother tasting brew with less sugar than leading competitors and 2x the naturally occurring caffeine that traditional coffee offers.
“Since we began distributing High Brew Coffee earlier this year in select markets, we’ve been very pleased with the response from retailers and consumers,” said Rodger Collins, president of packaged beverages for Dr Pepper Snapple Group.
“It’s a great tasting product that gives us a unique opportunity to participate in a fast-growing category, and we’re very pleased to be bringing it to more consumers in more markets.”
“We are excited to further our relationship with DPS. They have been great partners to work with and the timing of the relationship couldn’t be better,” said David Smith, the company’s founder and CEO.
“This has been a huge transitional year for our brand and this expanded distribution is a testament to the product and how we plan to grow.”
