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Saturday 02 November 2024
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HOST 2013 – The HO.RE.CA. and Retail sectors map out strategies

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Investments were steady in 2012, and are expected to rise in 2013 (+3.1%) to 16.50 million euros.Capacity utilisation is stable, at a high 89%.

In 2013, the value of production in the pasta and extruded food machinery and equipment and sector is expected to remain steady at last year’s level of 215 million euros.Here too, exports are making a significant contribution, accounting for 72% of total revenues, and 155 million euros.

In 2012 Italian exports found their way to almost every market, with very promising prospects coming from several emerging countries:+627% in Venezuela, 23 million euros; +118% in Turkey, 13.77 million euros; +86% in India, 3.77 million euros;  +78% in Egypt, 16.24 million euros.

The trade balance is favourable, showing a surplus of 199.96 million euros and the export to import ratio is 120% versus 2008 levels.

The most encouraging regions are in Central and South America, whose share has increased from 16.1% to 20.4% of total exports.

It has been estimated that investments in 2013 will return to 2011 levels, i.e. 1.80 million euros (+2.9% compared to 2012). Capacity utilisation is stable at 80%.

The production of espresso coffee machines will close 2013 up from 372 to 376 million euros (+1.4%), largely due to thriving exports, with revenues expected to increase from255 to 258 million euros, up +6.3%, and a market share of 69%.The trade balance in 2012 showed a surplus of 297.59 million euros, with trends constantly rising.

The main export markets include a mixed bag of advanced and emerging economies:in 2012 the fastest growing market was China, up +75%, and worth 10.77 million euros, followed by the USA, up +70%; the North American market is also the leading one in terms of absolute value (31.04 million euros).

Among the mature economies, Japan’s performance is satisfactory(12.44 million euros, +68%) as are the Netherlands (17.28 million euros, +59%); the leading emerging market is Russia (5.04 million euros, +34%) followed by Thailand (4.45 million euros, +39%).Non-EU exports are dominated here too by Asia, accounting for 21%.

Investmentsin 2012 and 2013 have remained steady at 13.20 million euros, suggesting that companies are keen to pursue innovation, and capacity utilisatino has risen from70 to 72%.

The value of production in the commercial refrigeration industry is expected to improve slightly (+0.5% to 915 million euros).Exports, largely to European countries, are likely to grow somewhat in 2013 (+0.6% to 521 million euros).

Saudi Arabia is the leading non-EU importer of Italian refrigeration products, up +86% in 2012 to 11 million euros.Russia is also performing well, with exports to that country up +23% to 22.13 million euros.

However, traditional export markets are also generating very satisfying results, among them Austria (+30% to 18.98 million euros) and the UK (+28% to 44.82 million euros).Last year, the trade surplus returned above the 500 million threshold, to 508.64 million euros.

Exports in this segment, still hovering around 90% of pre-crisis levels, are still largely dominated by the 27 EU countries, although their share has dropped from 71.5% in 2008 to 67.7% in 2012.

Investments remained unchanged in 2012 and are expected to drift sideways in 2013 as well, at 24 million euros, with a capacity utilisation rate staying steady at 77%.

According to ANIMA forecasts for 2013, ice cream machine sales should match last year’s figures, with production values equal to 299 million euros and exports worth 222 million euros; exports should account for 74% of total sales.Soft ice cream (“espresso ice cream”) machines are performing well, with the export market trending upwards, especially towards emerging countries.

The ice cream ingredients segment is worth around 400 million euros.

The figures for Host 2013 say it all: there are unmistakable signs that the crisis is tapering off : the 12 exhibition halls covering a certified net display area of 101,000 sq m will accommodate 1,700 exhibitors(+6.5%, with350 “new entries”) from 48 countries, including 559 from countries other than Italy (+16.5%).

Exhibitors from the UK have increased by 33%, the Netherlands 28%, Spain 19%, the United States 17%, Germany 13% and France 10%. Plus, there are 10 new countries this year: Bahrain, Israel, Kenya, Romania, Singapore, Slovakia, Hungary, Taiwan, Venezuela and Vietnam.

Exhibitors will meet with 1,500 hosted buyers and around 120 thousand trade visitors from all over the world.The Expo Matching Program (EMP) software available to buyers, invited guests and casual visitors has turned out to be a fantastic tool for boosting targeted business meetings between exhibitors and trade visitors.

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