SALERNO, Italy – In a record-breaking edition with an increase in attendance of 23,4% compared to 2015 and a total average of nearly 190000 between visitors and buyers from 177 different nations, Trucillo also enjoys the triumph and quantifies its success.
Coming back from Host Milano 2017, the world’s most important biennial for Hospitality and Catering sectors, it’s time to evaluate the experience and draw some conclusions for the company from Salerno.
Trucillo has also been able to bring its name and products to the top at the most important trade fairs, Host leader among them.
Attracting the public was the new Trucillo’s concept Bar, a real experiential path which has proposed the two souls of the company from Salerno: Espresso Bar on one hand and Brew Bar, with its mono-origin drip coffee, on the other.
A twofold offer which follows what is the trend of the moment around the world and it’s also coming to Italy in small steps.
Someone who knows something about this is Caffè Trucillo, historic producer from Salerno with an important spread on local territory and a growing share of export.
Well, transforming emotions into numbers is not easy but it definitely quantifies and underlines the sense of this great success.
The Bar double proposal has distributed a total of about 5000 espresso and coffee brewing cups in five days with a broad consensus in terms of quality product and professionalism of the Trucillo team.
The most represented countries among the visitors were China, the USA and the Middle East in addition to the Europeans.
The Middle East, together with Asia, is the market on which Trucillo will shortly appear: Shanghai and Riyadh, the new fair destinations in November and the new challenges to be complemented to those already in progress.
“We come back home with a smile on our faces – Fausta Colosimo, Managing Director of the company, explains – Host is the result of our efforts for many years, we have noticed it through several declarations of respect and appreciation from our consolidated and potential customers, suppliers and also from leading personalities of this sector. This success is due to the joint efforts of everyone, of Trucillo’s family, a real team (we were 18) where each one of us is an integral part of a common project and travels in the same direction for the realization of the same goal. This is our competitive advantage: we managed to weave a canvas of human relationships and professionalism, essential elements indispensable to each other. We put so much effort into our project revitalizing our work, and in our case, our coffee“.
The stand was therefore a new way to tell our story, the continuous research for innovation has always enabled our brand to meet the needs of consumers and keep up with the demands of the market.
The registrations have confirmed our view. All Italians, from the first to the last, felt pampered by the Trucillo aroma, accompanied by the choices, sensitized to the quality, reiterating the special attention of the coffee roasting from Salerno to the customer care.
Particular attention is placed on Trucillo Academy, international learning center founded in 1998 with the aim of forming professionals in this sector through an ambitious and dynamic didactic proposal.
“Trucillo Academy is sharing, culture, experience. It’s an ever-evolving project which has been renewed for 20 years and is structured according to market trends – Antonia Trucillo, Marketing Director Trucillo, Trucillo Academy and Trainer SCA, adds – we have believed in this project and today we are collecting the full benefits of a success that makes us proud. In the next months we have a calendar full of dedicated events and in November we’ll be waiting for you to meet Chiara Bergonzi, Latte Art champion and to attend the Coffee Tasting License Course”.
