MILAN – Among the North American associations HostMilano has signed a partnership with to boost business opportunities is FEDA, Foodservice Equipment Distributors Association, which brings together 255 distributors who generate 75% of the turnover of the US Ho.Re.Ca. machinery and supplies industry.
The president of FEDA, Joe Schmitt, clarified for us the significance of this agreement. “We decided to seek an agreement with Host in order to boost our members’ knowledge and their contacts with the international market.
The opportunity to take part in such a high-profile international event offers significant advantages. At Host, they will have the chance to take a look at our industry and the trends in it before they reach the American market, and to actively work to share the knowledge acquired with our customers in the USA”.
Feda will be bringing important distributors from the hospitality industry to Host.
These distributors enjoy a major market reach in all sectors of the American and international catering industry: what will they be looking for?
“Products that make the difference to the business and to the lives of our customers,” says Schmitt, especially as regards the most innovative areas of development, from cutting costs to improving customer experience”.
From your viewpoint, how do you see the American catering industry five years from now?
“More creative and innovative concepts, driven above all by the Millennials. Fresh, sustainable local produce, delivered quickly and consistent with these values: we believe these are the issues that will continue to guide the market, as is already happening today”.
