The Milan exhibition is an important milestone in the history of Iberital as it will show, in a notable event for the world of coffee, its solid bet on embracing the latest trends in the coffee industry and the dedication to the barista inside its narrative.
Tangible through the new identity and communication during last year, this new positioning will reach a new dimension after the launch of The Coffee Universe, a digital content platform about coffee trends, stories and lifestyle, that will be held in October.
The Host Milan exhibition attendants will be offered a free copy of its first physical edition.
As a result of its consolidation as an international player in the espresso machines and spare parts industry, and thanks to the historical results as well as the strength of this new speech, Iberital moves its operations to a new factory located in Barcelona, which has a greater capacity to satisfy the increasing global demand.
A factory that was officially open on October 1st.
