I happen to agree wholeheartedly with this objective, mainly because I believe in the power of human experience as one of the key instigators for change.
Very often we discover what we are capable through the experiences of others who have preceded us. Here lies the deepest meaning of the event we are about to start, in the power of inspiration and motivation it hopes to generate for all the men and women whose life is intertwined with that of coffee.
Source: ICO
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