The access to this championship is free for registered visitors.
Business, seminars and lectures
The business round is one of the most expected events during the International Coffee Week, and it will be driven by SEBRAE.
Buyers and businessmen from different countries might get acquainted with new products at the Tasting Tables and make a sensory judgment of the coffee and, being the case, negotiate coffee bags.
The general public shall have the opportunity to taste different types of coffee, and vote for the one they like the best. Beyond the volume of expected business, the second edition of “Coffee of the Year”, an award that selects the best Brazilian coffee, shall take place at the event.
The visitors of the International Coffee Week will then, taste the top ten samples, which shall be selected during the Business Round.
The coffee with the highest number of votes will be elected as the Best Brazilian Coffee of 2013.
For those interested in content and issues of the coffee market, there will be the ADN Coffee 2013 – International Seminar regarding the Development, news and actions for a sustainable future of the entire coffee chain, focusing on the relevant daily topics for producers, technicians, professionals and students of the area.
Another new feature for this event is the anticipation of the pre-selection for the Cup of Excellence, which is the main contest of special coffees, not only in Brazil but worldwide. Organized by the Specialty Coffee Association (BSCA), the 14th Cup of Excellence – Early Harvest – Brazil 2013 receive high-quality grain samples from all over the country, which are evaluated by professional tasters. The classified samples in the pre-selection shall take part at the National Stage of the contest.
During the fair, other lectures, workshops and meetings will be held at the Market Intelligence Room, at the Gourmet Coffee Shop and the Coffee Meetings Lounge, where leaders from various areas, such as the International Women Coffee Alliance (IWCA-Brazil), the Coffee Shops Owners, Certificatory and Family coffee Producers, Q Graders, among others will share their experiences.
International Conference
The IV International Conference of Coffea Arabica will be held for the first time in Brazil during this International Coffee Week.
The sponsors are Coffee Quality Institute (CQI) and the Specialty Coffee Association of America (SCAA), the most important quality coffees market associations. The conference will gather experts from both Brazil and abroad that will present recent researches about natural coffees. Attendants will taste the best Brazilian natural coffees that are submitted to this method.
The speakers will be:
- Manuel Diaz, a Mexican master of roasting coffee and responsible for establishing different sensory profiles for international competitions;
- David Roche, the director of the Coffee Quality Institute (CQI) and responsible for representing studies and quality coffee professional tests, and
- Flávio Borém, doctor and professor at the Federal University of Lavras (Ufla), a leading expert in natural coffee in Brazil.
An official and unedited document will be produced at the end of the conference: Reference Guide and Natural Coffees Standards Reference in the World.
Accreditation
The International Coffee Week will take place on September 9th to 13th. Public visitation will be done until September 12th, at the Espaço Café Brasil. The technical visits to Minas Gerais major producing regions are going to be on September 13th.
The access to the International Coffee Organization meeting is exclusive to the official delegations from each country member.
To apply for accreditation in advance, and visit the Espaço Café Brasil, interested parties must visit the websites www.semanainternacionaldocafe.com.br<http://www.semanainternacionaldocafe.com.br/> or www.espacocafebrasil.com.br<http://www.espacocafebrasil.com.br/>.
Farmers with the producer card number and coffee industry professionals with CNPJ have their credentials free of charges. Other visitors pay R$ 20,00 for the accreditation.
Opening Ceremony
The Opening Ceremony of the International Coffee Week and of the 50th Anniversary Reunion of the International Coffee Organization (ICO) will be on September 9th, at 9 am at Expominas, with ICO’s Executive Director, Robério Silva presence.
Coffee in Minas Gerais
Minas Gerais is the coffee leader producer in Brazil responsible for 51.4% of the national harvest. It shall reap around 25 million bags this year, in a cultivated area of 1.1 million hectares, spread in over more than 600 municipalities. The state’s productivity and coffee quality are due to research investments. There are four main producer regions in the state: South (47%), Matas de Minas Gerais (30.7%), Cerrado Mineiro (19%) and Chapada de Minas (3.3%).
Curiosities
- 1/3 of the coffee consumed in the world is produced in Brazil
- World coffee production is 144.500 million 60kg-bags
- Brazil produces 50.8 million 60kg-bags
- Minas Gerais produces 26 million 60kg-bags (18% of the world)
- Being the largest coffee producer in the world, Brazil exports it to over 60 countries
- Brazil ranks second in number of coffee drinkers, behind the U.S.
- There are 215 exporters among companies, cooperatives, producers and farmers
- Out-of-home consumption grew more than 350% in Brazil between 2004 and 2012
- Minas Gerais has the most important world certification program, so called Certifica Minas. It ensures the growth in participation of the State’s agricultural production in both national and international markets. 1625 producing properties were certified in 2012.
- It ensures the growth of the State’s agricultural production share in both international and national markets
- 50% of the national specialty coffee is produced in Minas Gerais
- The Brazilian specialty coffee production represents 15% of total production in the world
Minas Gerais Government through the State Secretariat of Agriculture, Livestock and Food Suply (Secretaria de Estado de Agricultura, Pecuária e Abastecimento – Seapa) organizes the International Coffee Week, in partnership with the Federation of Agriculture of Minas Gerais (Federação da Agricultura e Pecuária de Minas Gerais – Faemg), the Brazilian Service of Support for Micro and Small Interprises (Sebrae), ICO, Ministry of Agriculture, Livestock and Food Supply (Ministério da Agricultura, Pecuária e Abastecimento – MAPA), the Ministry of External Relations (Ministério das Relações Exteriores) , and Café Editora. The event is sponsored by Nestle, Sistema OCB / Sescoop / Ocemg, Case Agriculture, Sicoob / Sistema Crediminas, Banco do Brasil and INTL FCStone.
