NEW YORK, NY, USA – illy announces the North American release of one of their best-selling European offerings, the illy Crema. More commonly known as crema di caffè, illy Crema is a frozen, blended Italian coffee recipe that combines the richness of illy’s classic espresso with the flavors of a sweet soft serve.
Available now in the U.S., illy Crema is being tested at five major illy cafés. It will be rolled out to additional franchise locations by the end of the year.
Customized exclusively for the U.S. market, the SP1 Machine Granitori will be featured at illy locations in: One World Trade Center, New York City, NY; Merchants’ Square, Colonial Williamsburg, VA; Atlantic Station, Atlanta, GA; Tampa International Airport, Tampa, FL; and The Palazzo, Las Vegas, NV.
The new-to-North America offering will be available for purchase year-round.
“illy Crema has been a great success in Europe, and we’ve had many requests to launch it in the U.S. We expect this unique product and offering to be a significant element of differentiation for illy in the U.S. market,” said Jack Edwards, President of illy North America.
Exclusively designed for serving crema in the United States, we are extremely happy to be testing this machine in our first five locations. We are excited for the future.”
Featured in each of the five U.S. locations, the SP1 Machine Granitori is the key to creating the “taste-it-to-believe-it experience” that is illy Crema. Proven to be one of the most popular illy offerings in Europe, the illy team is excited to bring this exciting offering to U.S. consumers.
