MILAN, USA – illycaffè, the global leader in high quality sustainable coffee, is announcing the re-opening of the illy café at Montecitorio, in the heart of Rome, after a fresh new restyling project. Located in an elegant historic building in Via degli Uffici del Vicario, the new illy Montecitorio will welcome customers to a multisensory experience to discover every element in the illy universe, with a focus around uniqueness and attention to detail.
The café’s new concept embodies an even fuller expression of the illy identity: coffee, art, and fine cuisine come together in a welcoming atmosphere with a unique design that typifies the Italian lifestyle and the illy experience. The café’s relaxed and elegant ambiance reflects the use of natural materials such as woods and the warm, coffee-toned colours.
The customer’s attention is immediately drawn to the spectacular chandelier, a suspender spiral featuring the illy Art Collections, which symbolize the bond between illy and the world of contemporary art.
The soul and of the café – and a feature unique to the illy world – is the ample bar counter with a corner glass window that highlights the renewed food offer, with items for every moment of the day, and mirror panelling that enhances the elegant flooring, featuring geometric marble motifs cut and laid by hand by specialized craftsmen.
The indoor room, with benches upholstered with dark brown natural leather and wooden seats, will be devoted to art, displaying some of the most iconic illy Art Collections designed by the world’s most renowned contemporary artists since 1992, and featuring a mosaic depicting Xanti Schawinsky’s famous 1934 illustration for illycaffé. Perfect for a longer break to enjoy the restaurant’s seasonal and gourmet dishes.
The illy café Montecitorio’s food and beverage offer has been upgraded with a vast array of innovative coffee-based drinks and plenty of on-the-go snacks to accompany any moment of the day: from starting the morning with the aroma of illy’s unique 100% Arabica blend and the small pastries by master pastry chefs affiliated with illy, to a light lunch or a break from shopping or work, and until happy hour with a delicious and high-quality offer.
Finally, to the right of the entrance, a retail area will be dedicated to shopping for all those that want to enjoy illy at home. The retail selection will include a great selection of illy products: from coffee machines such as the environmentally friendly X1 E.S.E & Ground to the most recent illy Art Collections, and including illy’s Arabica Selection line, perfect ideas for a precious gift or to re-live the illy experience at home.
