NEW YORK, U.S. — illy, a leader in the premium coffee sector, has teamed up in North America with SelvaRey Rum, a boutique spirits company founded by Bruno Mars that features a highly acclaimed, award-winning chocolate-infused rum. SelvaRey and illy’s activities officially kick off this weekend and continue throughout the summer, featuring SelvaRey cocktails inspired with illy Ready to Drink coffee.
The drinks will be available across bars, restaurants, special events and music venues, nationwide.
At the center of the collaboration are two iced drinks created by illy’s master barista, Giorgio Milos and SelvaRey’s world-renowned mixologist Brian Klemm. The Spiked Iced Coffee and Spiked Iced Caramel will be featured at stand-alone coffee cocktail carts at festive locations from Shoreline Amphitheater, CA to Jones Beach, NY.
illy Ready to Drink (RTD) is 100 percent Arabica coffee and delivers the extraordinary taste of illy coffee known around the world. The all-natural product has no preservatives, added colors or flavors and is sweetened with non-GMO beet sugar. The illy Ready to Drink Cappuccino, Caffè Latte and Mochaccino SKUs use Hormone-free milk and have fewer calories per serving than other popular ready to drink coffees on the market . One of the most popular – the Unsweetened Caffè –contains only 5 calories for a 6.8 o.z. can.
“The smooth, balanced flavor of SelvaRey Cacao combined with the smooth, high quality illy RTD’s, makes for the ideal coffee cocktail.” says SelvaRey’s Brian Klemm. “You can simply mix SelvaRey Cacao with illy’s sweetened caffè ready to drink for a perfect combination and it will also go well with the addition of mint, caramel, or vanilla. ”
“illy coffee is recognized as a point of reference for coffee culture so we are passionate when it comes to inspiring coffee lovers,” added Gorgio Milos. “This SelvaRey collaboration is exciting as it can cultivate new ways to enjoy coffee and more interest in coffee cocktails.”
