TRIESTE – illycaffè, the world leader in the high-quality coffee segment, is inaugurating in Singapore a new branch of the Università del Caffè (University of Coffee), the training hub that since 1999 has been striving to promote and disseminate the culture of high-quality coffee worldwide. With the goal of strengthening its presence in Asia, the University is opening its 26th branch worldwide and its seventh in Asia, after the ones in Bangkok, Jakarta, Kuala Lumpur, Seoul, Shanghai and Tokyo.
illycaffè continues its educative path abroad
Hospitality professionals and consumers will be able to follow the training path most suitable to their needs – both in person and online – by choosing from the five courses offered, which are taught by three certified docents.
Hospitality professionals can access in-person and digital courses dedicated
To getting to know the unique illy blend, the processing of raw materials, tastings, and ad hoc training. Consumers can access specific training paths for a closer look at the world of coffee, with practical demonstrations and tastings.
“Facilitating the sharing of knowledge is the main goal of the Università del Caffè, which as of today has trained over 320,000 people thanks to the skills of the 80 certified docents that are part of the network – commented Moreno Faina, Director of the Università del Caffè – By opening our campus in Singapore we aim to continue to promote sustainable coffee culture worldwide both by training the operators who process raw materials and by supporting consumers in learning more”.
illycaffè is an Italian family business, founded in Trieste in 1933
And committed to offering the greatest coffee to the world. illy is the world’s most global coffee brand, producing the unique illy 100% Arabica blend made of 9 of the world‘s best selections of Arabica; each day more than 8 million cups are consumed in over 140 countries in the finest cafés, restaurants, hotels and in offices and homes. Thanks to its innovations, it contributes to technological advancement in the coffee sector. With the bestowing of the first “Ernesto Illy Award for quality espresso coffee” in 1991 in Brazil, illy also pioneered sharing know-how and paying a premium price for the best quality.
Since 2017, through its “Ernesto Illy International Coffee Award”, the company celebrates the growers of the world’s best batches of sustainable coffee. Since 2013 illycaffè has regularly features on the list of the World’s Most Ethical Companies. In 2019 illy renewed its commitment to pursuing a sustainable business model combining environmental and social issues by adopting Società Benefit [benefit corporation] status and including this commitment in its by-laws.
In 2021 illy was the first Italian coffee company to obtain B Corp international certification thanks to its commitment to abiding by the highest environmental and social performance standards. The company also founded its University of Coffee with the aim of fostering and spreading its culture, providing comprehensive academic and hands-on training for coffee growers, baristas and coffee lovers in order to cover every aspect of the product.
Everything ‘made in illy’ is enhanced by beauty & art, which represent founding values of the brand, starting from its logo – designed by an artist,James Rosenquist – and including the renowned illy Art Collection, comprised of over 100 cups designed by international artists. In 2020 the company was employing 1291 people and posted consolidated revenues of €446.5 million. There are 261 stores and mono- brand illy shops in more than 40 countries. In 2021 Rhone Capital became a minority shareholder of illycaffè to assist the company with its international growth.
