TRIESTE, Italy – illycaffè announces the launch of blind tastings to select the winner of the “Coffee Lover’s Choice,” a special recognition awarded directly by consumers to one of the 9 finalists of the Ernesto Illy International Coffee Award.
From October 24 to 26 at the illy store in São Paulo, on October 29 at the Rue Aubert store in Paris, and on October 29 and 30 at the illy store in Venice, consumers can taste the finalist coffees from Brazil, Costa Rica, El Salvador, Ethiopia, Guatemala, Honduras, India, Nicaragua, and Rwanda.
To participate as jurors, consumers will blind taste, free of charge, three of these coffee lots in espresso form and express their preferences.
The Ernesto Illy International Coffee Award, named in memory of illycaffè’s visionary leader and the son of the company’s founder, honors those who produce the finest coffee beans sustainably from coffee-growing paradises around the world.
Each year, illycaffè’s quality laboratory in Trieste selects 9 countries producing the best coffee of the season.
From these, the 3 top sustainable lots are chosen for each country. Of the 27 batches, the consumer jury will blind taste the top 9, one from each country, and determine the winner of the 2024 Coffee Lover’s Choice Award.
The award will be presented to the winning grower during the ninth edition of the Ernesto Illy International Coffee Award, scheduled for November 12 in New York.
