MILAN, Italy – illycaffè, the global leader in high-quality sustainable coffee, is an official partner of the Salone del Mobile, Milan Furniture Fair. The inspiring event will take place on the 16th – 21st April, and it will be the 62nd edition. There will be plenty of occasions to sample illy’s unmistakeable 100% Arabica blend at the fair, as well as official side events to be held throughout the city of Milan.
“We are thrilled to renew our partnership with the Salone del Mobile, the leading international trade fair in the design and furniture sectors.
This partnership allows us to showcase, interpret and express to the best our abilities the values around which illycaffé’s strategy has revolved for over 90 years: innovation, creativity, and beauty.” commented Cristina Scocchia, CEO of illycaffè.
The Salone del Mobile. Milano, the design industry’s most important annual event, will yet again bring to life the Fiera Milano Rho District as it becomes ever more global and inclusive, in close contact with the entire productive and creative system revolving around furniture.
Once again, as the official partner of the event, illycaffè will feature in all of the Fair’s social hubs, where professionals including designers, architects and journalists can come together: the Red Lounge, the International Business Lounge, and Caffè della Stampa among others.
The unique, 100% Arabica illy blend will also be available at numerous other locations throughout the city, in showrooms or during special events staged by some of the best-known and most popular design brands.
This is an opportunity not to be missed for experts in the furniture sector, lovers of art and design, and anyone else interested in an in-depth exploration of the world of sustainability and innovation and in discovering the sector’s latest trends and newest opportunities.
