Australian coffee chain Good Company Coffee (or Good Co.), based in Sydney, announces major expansion plans in India. The company is opening outlets in Mumbai, Dehradun and Hyderabad.
It plans further expansion in Delhi, Pune and Bengaluru in future with an aim to open 50 outlets in the next three years. Good Company is a premium lifestyle Australian coffee chain known for its quality beans.
Some of its signature blends of coffee are sourced from locations like Costa Rica, Sumatra, Colombian and Nicaragua. Currently Good Company has three premium blends, Wakey Wakey (Espresso Roast), The Big Payoff (Bold Roast) and Tactical Approach (Balanced Roast).
Arthur Hoffman, Partner & Spokesperson for the brand, said, “We will reveal the choice of blend to be used in all our Indian stores and franchises on the day of the launch.
Moreover a certain percentage of green bean is sourced from Karnataka to keep in sync with the palette of the Indian consumer.
The first year will be used to build brand presence, develop brand equity and appreciation for the Australian high street coffee chain. Furthermore, to build a significant market share in this niche premium segment.
Our target is the working youth and those who understand quality and embody the same in their daily lifestyle.”
Good Company introduced tablets mobile applications that allows one to order from their fingertips to serving authentic Australian style coffees like ‘Flat Whites’.
Source: [via]
