JAKARTA – The major coffee exporting countries, such as Brazil, Vietnam, Colombia, and Indonesia are targeting to boost global coffee consumption amid the world economic slowdown due to the US dollar strengthening against currencies, including the rupiah.
This issue was discussed at the 115th International Coffee Council in Milan, Italy, held between September 28 and October 2, 2015, according to a press release from the Indonesian Embassy in Rome, Italy, received by Antara on Friday.
This initiative has received the support of some coffee importing countries, such as Germany, Italy, the United States, Japan, and Switzerland.
One of the efforts undertaken by Indonesia to realize the target is seeking the support of the International Coffee Organization (ICO) to strengthen the coffee market by increasing the consumption of domestic coffee.
Statistical data recorded an average annual growth of eight percent in Indonesia’s coffee consumption, which is above the average annual growth of two percent in global consumption.
Coffee consumption will grow in line with the increase in global demand and supply of coffee, which is expected to improve the economy and boost the production of Indonesian coffee to about two million tons.
Executive Director of the International Coffee Organization (ICO) Roberio Silva emphasized that the increase in coffee production should be accompanied by systematic measurements to maintain the sustainability of production by taking into account the preservation of the environment and anticipation of climate change impacts.
To this end, every coffee producing country is challenged to continue making innovations through research and development as well as strengthening cooperation among the producing countries, he added.
