Indonesian coffee tour packages are set to be promoted at Norway’s largest tourism fair, Reiselivsmessen, on Jan. 15-17, reports the Jakarta Post. “The promotional event aims to introduce Indonesia’s high-quality coffee beans from local farmers to Norwegian coffee lovers,” the Indonesian Embassy in Oslo’s first secretary, Hartyo Harkomoyo, told Antara news agency on Thursday.
Tours slated to be promoted at the event include the Java Coffee Lover package and Yogyakarta Coffee and Heritage package in Central Java; Orangutans, Coffee and The Lake package in Sumatra; Coffee Lover Adventure package in Bali; and East Sumba Tour package in East Nusa Tenggara.
Coffee cupping sessions are set to be offered at the Indonesian booth to allow visitors to experience the taste and aroma of the archipelago’s various coffees.
Partnering with the Norwegian Tourism Association, the Indonesian Embassy will also hold a session to present the coffee tour packages to the country’s travel agents and travel writers.
According to Indonesian Ambassador to Norway Yuwono A. Putranto, the campaign was part of the embassy’s efforts to promote Indonesia’s natural tourism and to give Indonesian products the opportunity to penetrate the Norwegian market.
Among Indonesia’s coffee beans that will be showcased at the festival are Gunung Arjuna Arabica from Java Aroma Coffee, Garut Arabica from Mahkota Coffee, Java Preanger Arabica from Hikmah Farm and Mandhaeling Arabica from Green Indonesia.
