LOS ANGELES – The Coffee Bean & Tea Leaf brings more than 50 years of coffee expertise to the K-Cup pack marketplace today with the introduction of four coffee varieties for the Keurig K-Cup Brewing System.
The new lineup showcases some of the company’s most popular roasts and new blends created specifically for the Keurig K-Cup Brewing System.
“Today we are excited to bring our signature premium coffee roast profile to Keurig customers,” says John Dawson, president and CEO, The Coffee Bean & Tea Leaf. “Now, millions of Keurig customers can enjoy the distinct coffee profile of The Coffee Bean & Tea Leaf with the convenience of the Keurig platform. We believe these new additions will delight our current customers and introduce many others to our great products.”
Available in 16-count boxes ($11.95), the four coffee varieties include:
- Cafe 63: A smooth, light-bodied roast with fruity aroma that has been a customer favorite since the company opened its first location in 1963.
- Costa Rica: With a balanced, crisp flavor and fragrant aroma, this medium-bodied coffee is sourced from the finest high-altitude farms, where the unique climate and rich soils produce coffees that exhibit a bright, clean taste.
- Viennese Blend: Mellow, smooth, and delicately nuanced with hints of chocolate, this blend draws on a unique Vienna-style of roasting that dates back to 1683 to create a deep brown, medium dark roast.
- Toasted Amaretto: Flavored coffee that boasts the rich and fragrant flavor of almond and creamy liqueur.
Customers who purchase a K-Cup box at any The Coffee Bean & Tea Leaf store will receive a free regular size cup of brewed coffee (terms and conditions apply). All varieties are available at participating locations of The Coffee Bean & Tea Leaf and at CoffeeBean.com.
The Coffee Bean & Tea Leaf announced a multiyear agreement to make The Coffee Bean & Tea Leaf brand available in K-Cup packs for the Keurig K-Cup Brewing System in May 2013.
About The Coffee Bean & Tea Leaf
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf is the oldest and largest privately-held specialty coffee and tea retailer in the United States.
Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world.
For more than 50 years, The Coffee Bean & Tea Leaf has demonstrated a passion for product innovation epitomized by The Original Ice Blended beverage.
The company has grown to be an international icon and currently has more than 950 stores in nearly 30 countries.
