Jitu Keshav, the inventor of CRAFTEA – The Ultimate Tea Maker, is launchin a new Indiegogo crowdfunding campaign. Just 600 products will be available in the initial launch. CRAFTEA earned the “Best New Product – Tea Ware” award at the 2015 World Tea Expo, in recognition of its innovative proprietary vortex technology.
The Ritual Remixed Tea Maker is the first to maintain constant steeping temperatures, which dramatically improve tea quality and taste. It also allows for unique customization, empowering users to brew a range of hot and cold teas, chai and more with the simple click of a button.
“We spent years perfecting this revolutionary new tea making process,” said founder Jitu Keshav. “I created this product because I was tired of boil-overs, messes and the pungent smell of burnt whole leaf tea. Now all I have to do is click a button and the tea comes out perfectly the same way every time.”
600 CRAFTEA Ritual Remixed machines are available to the first contributors of the campaign. Those who purchase first will receive the highest discounts. The first 100 buyers will receive a signed certificate from the inventor indicating that they have one of the first 100 ever produced. It will say “1 of 100, 2 of 100, etc.” The $175 opening price is the lowest price at which the product will ever be sold.
Two contributors to the Indiegogo campaign will also join Jitu Keshav and his wife Pratima for tea time at their home. This contribution package includes airfare from anywhere within the continental United States. For an afternoon, the Keshav family will entertain guests with their stories and invention.
“Tea enthusiasts are creative. That’s why we give them the ability to design their own beverages, be it herbal infusions, milk infusions and even fun tea cocktails. The possibilities are endless,” said Jitu Keshav.
Video of the product can be found on YouTube, the company’s website, and the Indiegogo campaign.
Key features of the CRAFTEA The Ultimate Tea Maker include:
• Proprietary vortex technology, paired with state-of-the-art induction technology, speeds up flavor extraction.
• Patented boil-over controls make cleanups a thing of the past. No attention to the process is needed. Just add your favorite ingredients and CRAFTEA™ does the rest.
• One to four cup capacity and pre-programmed settings for various tea types opens up endless possibilities for creating fresh gourmet beverages, tea lattes, herbal infusions, tea cocktails and more.
