PALMETTO, Fla., U.S. – It Works!, an international and award-winning company that specializes in health, wellness, and beauty products, kicked off the new year with a record-breaking product launch and executive hire. The company, known for their coffee, Skinny Brew, added another results-driven product to the lineup, Slimming Gummies. These uniquely vegan treats are formulated with apple cider vinegar and MOROSIL®, a blood orange power-ingredient.
“These gummies are low-effort, high-reward to help you keep your confidence up while you slim down in 2021†,” said Kindsey Pentecost, It Works! Chief Marketing Officer.
The Slimming Gummies launch was the best product launch in It Works! History, surpassing even the previous top-selling product, ThermoFight Xˣ.
In addition, It Works! announced a new executive leader will join the team in February, David Vanderveen. He was the founder and chief executive officer of XS World Wide, a portfolio of energy drinks and sports nutrition products, which Amway acquired in 2015. XS was Amway’s fastest-growing brand and category with annual sales approaching $500 million.
Vanderveen will spearhead International growth and expansion for the company, which is already open in 23 countries. “David has over 20 years’ experience in the direct selling industry and is known and respected worldwide,” said Pentecost. “We’re looking forward to seeing what we can accomplish together with our established international markets and future expansion!”
In the new year, It Works! plans to continue to establish themselves as a leader in cultivating the ultimate customer experience around the world.
To shop for Slimming Gummies, contact your local It Works! Independent Distributor or visit www.ItWorks.com.
