MILAN (Italy) – With its 80sqm stand, La Marzocco will showcase the latest in terms of coffee machines and related equipment, both for commercial and domestic use. In addition to the award-winning Linea Mini, the ultimate Linea PB model, with Auto Brew Ratio technology (first introduced at SCAA, Seattle, in April 2015), will be on display in the company of a new member of the iconic Strada family of custom espresso machines.
The company continues its cultural journey into fields that are in line with its brand – visual arts, culture and sports.
On occasion of HOST, La Marzocco will partner with Andrea Bolognesi, a motorcyclist from the Mugello, whose authentic motorbike will be placed in a dedicated stand area.
Indeed, with this motorbike, Andrea has taken part in several Racing Championships at a local (Tuscany) and national level.
Reflecting the company’s new brand expression, the La Marzocco stand will be located in Hall (Pavilion) #24, Stand F28-G27.
Visitors will have the opportunity to savour a variety of coffees of the highest quality and personally test drive the Linea Mini, destined for the home espresso enthusiast.
In an aim to share information and innovations relevant to both B2B and B2C platforms, parallel to HOST, La Marzocco will hold its signature Out of the Box event, which will be open to the public from 23rd-24th October in the city’s Tortona design district.
Tradeshow visitors will have the chance to follow all in-town highlights of Out of the Box by multimedia means.
