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ITALY – Medicina brings coffee exhibition under its historic porticos

A new way to exhibit: Using the historical centre of an Italian country village

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Coloniali a Medicina is a new event devoted to coffee, tea, infusions and spices. It will feature booths, conferences, a display of old bicycles, an exhibition about theatre in Medicina and games for children. The event will be held all day on Sunday 23 November 2014 in the historical centre or Medicina (Bologna).

Where:
Medicina, close to Bologna , the capital of Italy ‘s packaging valley, is a city distinguished by its historic porticos (Portici di Medicina)*.

Why:
Coloniali a Medicina uses a lovely historic location instead of an exhibition centre or conference hotels, calling people, young and old together under the porticos of this country village.

People strolling Medicina city centre on a beautiful Sunday will find a new point of interest. New ways of edible packaging, and new coffee capsules for the most important coffee makers on the market will be displayed. There will be presentations about the chocolate culture, teas from Scotland , coffee from Jamaica and much more. Conferences and presentations will be available to attend for those who are really interested in finding out more.

As well as open restaurants and sidewalk cafe’s making great coffee, and traditional local pasta and fish dishes for as little as € 12. It will be possible to see semi-automatic capsules packaging systems, and new jobs-creation opportunities, a new retail shop for fresh coffee, and an incredible selection of alternative drinks for the community of tea lovers.

How: This is how to exhibit at Coloniali a Medicina:
Exhibitor Package: € 50 per company

A display desk under the porticos connects a manufacturer / exhibitor with the end user directly.
While their children are playing, and wives and girlfriends shopping on the open market, exhibition visitors can talk directly to exhibitors to learn about their unique products, see and taste their products, and purchase directly from the exhibitor.

* A portico is an extended as a colonnade, with a roof structure over a walkway, supported by columns or enclosed by walls. Noteworthy portico examples include the East Portico of the United States Capitol, the portico adorning the Pantheon in Rome and the portico of University College London. Bologna, Italy, is famous for its porticos. In total, there are over 45 km ( 28 mi ) of arcades, some 38 in the city centre. (Wikipedia).

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