TOKYO, Japan – Japan’s food giant Ajinomoto Co Inc. announced Monday the acquisition of the trademarks currently licensed to its subsidiary Ajinomoto General Foods from Jacobs Douwe Egberts.
Following the acquisition, the Ajinomoto Group (in the picture, Ajinomoto’s headquarters in Tokyo) will be able to carry out its own brand strategy as restrictions on brand logos, new product development, and licensing to other companies, will be removed.
The deal is worth EUR225 million (US$246 million).
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