MILAN – Japan’s brand Suntory Boss Coffee lands in New Zealand. Suntory Boss Coffee was first invented in Japan in 1992, and quickly became the nation’s number one-selling canned coffee brand*.
Today, a whopping 324 million cans of delicious chilled coffee in a can are consumed there every year – that’s over 600 cans drunk every minute! Now New Zealanders can find out why it’s so popular for themselves, with the launch of Suntory Boss Iced Long Black and Iced Latte Coffees.
This product is created using the traditional Japanese flash-brew method. Coffee beans are brewed piping hot to release the rich aroma, then chilled down in seconds (a ‘flash’) to lock in flavour.
It’s a method that sets it apart from the rest. While flash-brew has been a staple in Japan since the 1960s, it’s a relatively new concept in New Zealand.
Suntory Boss Coffee is the only flash-brewed packaged coffee product available in New Zealand, and it’s set to be a smash hit here, just as it is in Japan and the US.
Shana Khan, Inventions Manager, Frucor Suntory says, “We are incredibly excited to bring the iconic Suntory Boss Coffee to New Zealand.
“Kiwis love coffee – on average we each drink 600 cups of coffee every year – there’s no doubt this unique and delicious chilled coffee will attract the admiration of New Zealanders, as it has in Japan.”
Iced Long Black and Iced Latte are available from 25 October nationwide in local supermarket, petrol station and convenience store just in time for summer. RRP $4.00.
*No.1 canned coffee brand in Japan based on 2018 sales volume. Intage
