MINNEAPOLIS, US – JoGo, the highly portable, zero-waste coffee and tea brewing straw is officially available for purchase this holiday season at www.jogostraw.com. JoGo ($24.95), the third most backed coffee-Kickstarter of all time, will also be available for purchase on Amazon and Uncommon Goods this month.
Each year, billions of coffee pods are thrown away – enough to circle the entire earth over 10 times. 1.5 million trees are cut down every year to satisfy demand for paper coffee filters. And yet, even concern for the environment may not stop you from enjoying your favorite cup of coffee or tea. Luckily, there’s a better way to brew. JoGo is designed to fight against disposable culture by eliminating the need for paper filters, coffee pods, to go coffee cups, and plastic straws. Our method allows you to brew and drink coffee in the same cup, simplifying the process and avoiding unnecessary waste.
Designed by outdoor educators and coffee lovers, the JoGo straw offers all the robust flavor of a French press but with the ease of instant. Simply drop a scoop of your favorite ground coffee into your mug, add hot water, pop in your JoGo, and enjoy!
Benefits/Features:
- Design and Utility Patent Pending
- Zero Waste: JoGo allows you to brew and enjoy your coffee in the same mug, simplifying the process and avoiding unnecessary waste
- Highly Portable: Roughly the size of a pencil, JoGo can easily slip into any pocket
- Flavor: Enjoy all the robust flavor of a French press with the ease of instant
- Multipurpose: Can also be used with loose leaf tea or cocktails (with mint leaves, muddled fruit, etc.) Or remove the filter and use it as a regular reusable straw
- Single Serve Coffee: JoGo gives everyone in your adventure squad the ability to make their coffee using their preferred strength and roast
- Teeth-Friendly: Drinking coffee through a straw helps bypass your teeth and reduce unwanted stains
- Dishwasher Safe: A removable filter and dishwasher safe design make JoGo almost effortless to clean
- Made with durable food-grade stainless steel and BPA free silicone
Combining Historical Roots with Modern Convenience
The inspiration for the JoGo originated when co-founder Joey Jones was on a 28,000-mile solo motorcycle expedition from Minnesota to Argentina in 2016. While in Argentina, a family gave him a “bombilla”– a straw with a filter on the bottom that is designed for drinking the popular loose leaf Yerba Mate tea.
The first bombillas were created by the Guaraní people and took the form of a simple and straight tube constructed out of the Taquara plant. In the 17th and 18th centuries, craftsmen developed the first metal bombillas, using alpaca and brass. They would eventually be adopted by the legendary Argentinian Gauchos and are widely used in many regions of South America today, as well as parts of Europe, Asia, and more recently the United States.
For Joey’s next adventure after he returned from his motorcycle trip, he teamed up with Nick Yehle to lead a canoe trip in the Canadian wilderness. One morning at breakfast they had an idea – could they use the sustainable brewing method of the bombilla, and apply it to the often wasteful world of coffee? They discovered, however, that while the traditional bombilla’s filter worked with Yerba Mate, it wasn’t fine enough to filter the finer ground coffee and would even get clogged. Nonetheless, they were stoked at the prospect of innovation on the horizon.
After their trip, the two went to work. After countless trials and rigorous testing of various prototypes, they finally attained a design that filtered out the grounds, didn’t get clogged, was easy to clean, and looked pretty great to boot! They named their little 2 oz stainless steel baby “JoGo” and launched on Kickstarter in April, 2021. During their 30-day campaign, JoGo raised nearly $400,000 in pre-order sales from coffee lovers around the world, making it the third most backed coffee-Kickstarter of all time.
Gift and Give Back
Share this convenient, flavorful, and sustainable new way to enjoy coffee with everyone in your squad this holiday season and give back at the same time.
Every year JoGo contributes 5% of profits to Survival International, a nonprofit organization that works in partnership with Indigenous and tribal communities to help them defend their lives, protect their lands, and determine their own futures. Because the JoGo was inspired by the bombillas created by the Guaraní tribe, a partner of Survival International, JoGo believes it is their duty and privilege to give back to this nation.
