WEST COVINA, Calif., USA – Jollibee, the global restaurant brand that is taking the world by storm, will celebrate its 25th anniversary in North America with exclusive anniversary deals, a limited-edition merchandise collection for brand fans, and “Joy Drops”. Best known for its mouth-watering Jolly Crispy Chicken bone-in fried chicken, signature Chicken Sandwiches and iconic Peach Mango Pie, Jollibee wants consumers everywhere to relish in the celebration together.
The Jollibee brand debuted in 1978, and ever since opening their doors in the Philippines, the brand’s mission has always been to spread the joy of eating through their warm and friendly service.
When Jollibee first entered the North American market 25 years ago, the brand kept those very same brand pillars in tow, while also catering to Filipino-Americans looking for a taste of their home country. Over time, Jollibee found that people near and far enjoy the brand’s offerings, proving that delicious, quality food knows no boundaries—making this milestone one of the most exciting in Jollibee’s history.
“Jollibee has had a long-standing goal of spreading joy through our various menu offerings that have delighted so many from the brand’s humble beginnings to now. We are grateful for our loyal fans who have joined us on our journey throughout North America for the past 25 years, and without them, we wouldn’t be here celebrating this milestone,” said Maribeth Dela Cruz, President, Jollibee North America.
“As we celebrate Jollibee’s 25th anniversary in North America, we honor our brand’s calling by continuing to spread joy through our delicious product offerings. It is for that reason that we are offering new and exclusive $25 Anniversary Deals, a branded apparel collection and ‘Joy Drops’ that are sure to keep the festivities going through the end of the year. Each aspect of the celebration has been curated to provide our fans with a full Jollibee experience that is sure to surprise and delight.”
Jollibee: $25 Anniversary Deals
Jollibee is celebrating through November 15 with a series of exclusive $25 anniversary deals that feature some of the brand’s most iconic offerings. $25 bundles include:
- Canadian $25 Anniversary Deals
- A six-piece Jolly Crispy Chicken Bucket and two pies of your choosing
- Two sets of a two-piece Jolly Crispy Chicken meal, with a side of your choice, soft drink and pie
- Three Deluxe Chicken Sandwiches
Exclusive Merch Collection
For fans looking to rep the brand and wear their joy on their sleeve (literally!) Jollibee will release, for the first time, an exclusive apparel collection filled with unique swag that will be available for a limited time only. Starting at $25, the collection features items spanning from T-shirts to tote bags and bucket hats.
25 Joy Drops for 25 Years of Joy
Finally, to continue the celebration through the end of the year, Jollibee is also launching “Joy Drops.” Joy Drops capture the essence of the Jollibee brand— tokens of happiness that Jollibee will generously share with followers across social media platforms and in real-life settings. Each of the 25 Joy Drops will be totally unique: digital vouchers, exclusive stuff you won’t find anywhere else, product bundles, seriously joyful content, and even meet-and-greets with the brand’s iconic mascot – Jollibee! Moreover, one lucky winner will win an all-inclusive trip to the Philippines.
Joy Drops are more than just gifts—they are chances for Jollibee fans and customers to connect with the brand as they get ready to open our 100th store.
