Vicenza, Italy – In the most romantic month of the year, Julius Meinl returns to the Habsburg Imperial Palace in Vienna for the 64th Kaffesiederball. For one night on Feb. 3, the iconic Kaffeesiederball will transform the sumptuous palace into one of the most iconic coffee houses in the Viennese city.
The Kaffeesiederball in the Hofburg, now in its 64th year, celebrates the tradition of literary coffee houses in Vienna, a very important UNESCO heritage that was the cradle of the best art and literature of the 19th century and whose culture continues to this day in the messages of Julius Meinl, aiming to help making the world a better place, for this and for the future generations, with small but meaningful gestures.
The Kaffeesiederball in the Hofburg
“A World of Enchantment for the Senses” is the theme inspiring the Kaffeesiederball celebrations in 2023, a true ode to the intense experience of Viennese coffeehouses that engages all the senses. Naturally, the focus is on the sensory pleasure of the coffee itself: the aroma, flavor, and presentation of the cup of coffee on a tray, traditionally served with a glass of water.
However, the sensory experience continues with the fragrance, taste and appearance of strudels, cakes, croissants and pancakes, and much more. Visitors are simply immersed in the delicious world of Viennese gastronomy and coffee culture.
The expression of overflowing joy, pleasure and sensory experience is at the heart of this year’s Viennese Coffeehouse Ball 2023.
The Kaffeesiederball is the living example that in Vienna coffee shops are not just a place to drink coffee, but a true way of life. In fact, the Caf̩ Ball Рhosted by the Viennese Kaffeesieder Society Рis one of the most important events of the Viennese ball season and stands out again in 2023 with its rich program and wide variety of musical styles and wonderful decorations.
Under the artistic direction of Christof Cremer, countless Austrian and international singers, dancers, choreographers, musicians, and artists will perform, turning the event into an extraordinary sensory experience for all visitors in the spirit of Viennese café culture.
As a global ambassador of Viennese coffee culture, Julius Meinl is one of the main sponsors of the ball and proudly celebrates the long-lasting and enriching relationship with Viennese coffee houses. In 2023 Julius Meinl and its cafés return to the dance floor for an unforgettable evening.
About Julius Meinl
Established in Vienna in 1862, Julius Meinl is a world-renowned Austrian roasting company and the global ambassador of Viennese coffeehouse culture.
Famed for their grand rooms filled with ornate chairs and marble table tops casually strewn with coffee cups and international newspapers of the day, Viennese coffeehouses boast an extensive list of speciality coffees all served in the traditional way on a silver tray alongside a glass of water with a spoon on top.
A cultural icon of Vienna, these institutions remain steadfast across the Austrian capital even today.
Traditionally, the Viennese regard coffeehouses as their ‘extended living rooms’ – a place to meet friends, enjoy coffee, exchange ideas, embrace creativity, or simply to watch the world go by. In the past, important protagonists of culture and art such as Sigmund Freud, Gustav Klimt and Egon Schiele used to meet in the Julius Meinl cafés.
By the turn of the 20th century, Viennese coffeehouse culture was inextricably linked to literature, as leading writers and great minds of the day including Alfred Polgar, Stefan Zweig and Peter Altenberg would frequently write there, finding inspiration over a cup of coffee.
With Viennese coffee culture recognised in 2011 by Unesco as part of Austria’s intangible cultural heritage, the brand is a true global ambassador of Viennese coffee culture.
A constant presence in the city of Vienna, Julius Meinl is also a long-standing supporter of the city’s famous balls and is proud to collaborate with the Kaffeesiederball (Coffeehouse Ball) for glamorous events. The company provides a lounge during the ball, so that one can stop for a moment over a cup of quality coffee and admire the spectacle of this historic ball as it unfolds.
With a presence in more than 70 countries, Julius Meinl is a global ambassador of Viennese coffee culture and the perfect blend for those looking for a meaningful moment over a cup of quality coffee.
