MILAN – Satisfying the increasing demand for coffee and spirits-based RTD offerings, Kahlúa Nitro Cold Brew is a coffee cocktail made with rum, coffee liqueur and 100% Arabica cold brew coffee, steeped for at least 18 hours. Complementing Kahlúa’s Espresso Martini RTD, this new addition is just 80 calories. Specially designed with a nitro widget, the perfect coffee cocktail can now be poured in under three seconds.
With over half (56%) of Americans drinking more coffee than they used to , it’s unsurprising that interest in coffee cocktails, such as the popular espresso martini, is expanding. In tandem, the spirits-based RTD market is also experiencing rapid growth, driven by millennial-aged consumers looking for convenient products to fit their busy lifestyles. Expanding 78% YOY, the category is now worth $315M in the U.S. alone.
Kahlúa hopes to tap into the growth of these markets with the launch of Nitro Cold Brew this summer. The high-quality, on-the-go coffee cocktail is the ideal choice for the sun-worshiper, the pro-BBQer or the after-hours coffee sipper.
Troy Gorczyca, U.S. Brand Director at Kahlúa comments on the launch: “The data shows that the popularity of RTDs is continuing to grow rapidly and as coffee cocktail culture progresses into the RTD category, Kahlúa Nitro Cold Brew is the perfect marriage. Tapping into the desire for convenience without compromise – it’s the best of both worlds.”
