MISSISSAUGA, ON, Canada – Keurig Canada Inc., operating as Keurig Dr Pepper Canada (“KDP Canada”), is proud to announce that McCafé Premium Instant Coffee has been recognized by Canadian consumers as a winner in the 2025 Best New Product Awards. This highly esteemed recognition underscores the position of the McCafé brand as a leader in delivering premium coffee experiences tailored to the evolving preferences of Canadian consumers.
Launched in February 2024, McCafé Premium Instant Coffee marks a significant milestone as the brand’s first entry into the instant coffee category. Designed to deliver exceptional convenience without sacrificing quality, this product offers a bold, rich taste with a smooth clean finish – in an instant!
Available in Medium Roast and Dark Roast, McCafé Premium Instant Coffee starts with 100% Rainforest Alliance Certified Arabica coffee beans, reflecting the brand’s unwavering commitment to coffee excellence.
“Bringing McCafé Premium Instant Coffee to the market is a defining step forward for the brand in Canada”, said Sophie Belanger, Coffee Marketing Director at Keurig Dr Pepper Canada.
“This innovation allows us to bring the unmistakable quality of McCafé to a new category, offering Canadians a convenient option without compromising on taste. We’re proud to deliver a product that reflects our vision of bringing premium coffee experiences from a beloved brand to consumers.”
The coffee market in Canada is undergoing dynamic change, with instant coffee emerging as a key driver of growth, experiencing a +5.3%¹ increase in dollar sales volume.
With the introduction of McCafé Premium Instant Coffee, KDP Canada is harnessing this momentum to redefine convenience and quality in the instant coffee category, offering consumers even more ways to enjoy McCafé. From Keurig K-Cup pods to traditional ground and whole bean coffee, McCafé at-home retail products provide a variety of options and are available at participating retailers nationwide.
The Best New Product Awards are highly respected, consumer-voted awards that highlight new products loved by Canadians.
This year, over 12,000 Canadian shoppers took part in the nationwide survey. Covering 118 categories, ranging from Food, Beverage, and Beauty to Household Care, Pet, and Kids’ products, these awards celebrate innovative product launches based on feedback from real shoppers who have purchased and experienced them firsthand.
¹ Sources Nielsen IQ Discover, NATIONAL EXCL NFLD GB +DR +MM, L52W ending Nov 30 2024
