MISSISSAUGA, ON, Canada – Canada Dry Mott’s Inc., doing business as Keurig Dr Pepper Canada, and the Major League Baseball’s team of the Toronto Blue Jays announced today a strategic multi-year partnership that will bring new and exciting experiences and offerings to engage fans in the ballpark and across Canada.
Beginning as of the 2024 season, fans visiting the newly renovated Rogers Centre can enjoy a wide range of KDP Canada’s most beloved products, including the introduction of Canada Dry, Mott’s Clamato, Dr Pepper, Crush, and Atypique.
In addition to concessions integration, the ballpark’s new right field bleachers – introduced in 2023 – have officially been named the Canada Dry Bleachers. A gathering place for hardcore fans for its prime visiting bullpen views, the Canada Dry Bleachers will feature exclusive signage, in-game features, and unique activations over the course of the season.
“We’re delighted to be able to offer Blue Jays fans the chance to enjoy their favourite Canadian brands such as Canada Dry and Mott’s Clamato, as well as other iconic beverages like Dr Pepper and Crush, when they visit Rogers Centre.
We are also proud to offer a non-alcoholic alternative with our taste-forward line-up of Atypique mocktails,” stated Jean Gagnon, Senior Director, Cold Beverages, Keurig Dr Pepper Canada. “This partnership represents a unique opportunity to directly engage our brands with Canadian baseball fans in an environment where product enjoyment and leisure intersect to create memorable brand experiences.”
“Over the past two seasons, the Blue Jays fan experience has been completely reimagined, and with that, we are thrilled to introduce the Canada Dry® Bleachers to enhance the Outfield District at Rogers Centre, and welcome KDP Canada’s quintessential Canadian products to the ballpark,” said David O’Reilly, Director, Toronto Blue JaysTM.
“We are excited to continue collaborating with Keurig Dr Pepper Canada to bring engaging experiences to life for Blue Jays fans across Canada for many seasons to come.”
To mark the arrival of the Canada Dry, Mott’s Clamato, Dr Pepper, Crush, and Atypique brands in the major leagues, signage will be installed at TD Ballpark for the start of Spring Training Games. Several brand activations at the Canada Dry Bleachers will also be announced over the coming months.
