WATERBURY, Vt., U.S. Keurig Green Mountain, Inc. is introducing a new lineup of brewer colors just in time for the spring and summer seasons.
Knowing the importance of color in the kitchen, Keurig worked closely with its longtime partner, the Pantone Color Institute to create an assortment of new beautiful and bold colors for select Keurig brewers that complement a variety of design aesthetics.
“With today’s continually evolving design and color trends, consumers have so many ways of incorporating different accents into their home” says Phil Drapeau, Vice President of Hot System Appliances.
“Each year we look forward to introducing new colors to our Keurig coffee maker lineup so consumers can bring their own personal style into the kitchen.”
Influenced by the antioxidant ingredients of fruits and vegetables, Black Plum is a rich blue-based purple with a hint of red.
Magical and mystical, Black Plum adds visual interest and drama to any environment in which it is placed. Black Plum is offered exclusively in the K15 series brewer, sold on www.keurig.com and other leading retailers for $99.99.
Keurig also introduces Plum Gray as part of its offering, a contemporary lavender gray hue that is the essence of subtlety. Ideal for those with tempered tastes, Plum Gray invites harmony and composure into the kitchen.
A natural with stainless steel appliances, Plum Gray is considered one of the most desirable colors outside of black to consumers and is offered exclusively in the K200 series brewer, sold on www.keurig.com and other leading retailers for $129.99.
Combining a sense of nostalgia with modernity, Keurig’s third new spring color for 2017, Oasis, is a soft and cool green blue color with a vintage feel.
Oasis was a main theme throughout kitchen appliances and décor at The International Home and Housewares Show in March 2017 and continues to be a trending color for all ages.
The K200 brewer in Oasis will now be launched more broadly. Keurig is bringing this color to the K200 series brewer, sold on www.keurig.com and other leading retailers for $129.99.
In addition to the newly introduced colors above, Keurig has also coordinated with key retail partners to develop color exclusives including the K15 Brewer in Oasis available only at Target later this summer, the K200 series brewers in Graphite and Denim Blue sold exclusively at Kohl’s as well as K15 series brewer in Greenery, the 2017 Pantone Color of the Year.
