MILAN – Coffee producers and enthusiasts want to turn the page on COVID-19 which has utterly affected them: AVPA is at their side by organizing its sixth “Coffees Roasted at Origin” International Contest.
Having developed as a benchmark, the AVPA contest aims to recognize exceptional producers by focusing primarily on products’ organoleptic aspects.
This is done by a jury of coffee professionals, who classify the samples and submit their selection to a jury of gourmet tasters and connoisseurs where the Gourmet medals are conferred.
By participating in the AVPA contest, you give your product the possibility to compete beside other products of excellence, to gain recognition for the work carried out and to strengthen the confidence of your professional, financial and administrative partners.
This year, together with the traditional partner Brita, the contest counts on the support of the OEMs Conti and Santos.
“Coffees Roasted at Origin” International Contest – Key dates:
- Registration forms and samples: before September 25, 2020
- Award ceremony: November 2020
Registration form can be found here
Rules of the contest can be found here
About the contest
The coffee world has changed and a real return on output now seems possible. In producing countries, a true “coffeeological” awareness has emerged. Coffee is not just this colonial plant shipped to Europe or North America. It is now a national heritage consumed on site and that passionates producers who show a similar care to that of our wine or our olive growers.
On the consumer side, driven by movements like the Barista one or under the influence of intensive promotional campaigns for major brands, consumers are now willing to pay more for a coffee from which he expects a complete gastronomic satisfaction.
AVPA therefore offers to support this change in progress.
AVPA invites producers (individual or organized in associations or cooperatives) who take responsibility for their roasting, as well as roasters based in the country of production that guarantee the traceability of their cafes, to participate in its Contest.
In its latest edition, required the tasting of more than 150 exceptional coffees spread across 25 countries on 4 continents.
Coffees can be enjoyed in the espresso mode or unfiltered brew.
