PARSIPPANY, N.J., US – Kinder Joy, the delicious treat plus toy made especially to help parents create everyday surprises for their children, is releasing the Kinder Joy® x Barbie® “You Can Be Anything™” eggs that feature 12 toys focusing on empowerment and celebrating diversity. To further bring the theme to life, Kinder Joy® is launching the Kinder Joy® x Barbie® You Can Be Anything™ Sweepstakes today. Consumers will have a chance to win a career-themed, custom playhouse inspired by Barbie® and built for shared play that promotes communication skills, empathy and understanding through imagination.
Charmed Playhouses and company founders Tyson and Audrey Leavitt, the fantasy and magical playhouse builders of television fame, will design and build two custom playhouses themed around careers featured in the Barbie® career line – a DJ and a baker – to create the ultimate play space of possibility and ignite imagination. Two randomly selected grand-prize winners will each win one of the playhouses and a sponsored playdate from Kinder Joy®, complete with kid-friendly refreshments, goodie bags and more. The goal of the playdate will be to support children’s imagination and aspirations through interactive play. Twenty secondary prize winners also will be randomly selected to win a prize package with Kinder Joy® eggs and a Step Into Reading Barbie™ book.
“We’re very excited to partner with Mattel once again, bringing together the Barbie brand’s you-can-be-anything spirit and the delight of possibility inside every Kinder Joy®,” said Felipe Riera Michelotti, Vice President of Marketing, Kinder®, North America. “Through this collaboration, we hope to support parents as they encourage their kids to dream big and pursue their passions through play.”
The new Kinder Joy line features five inspirational Barbie® characters including a DJ, baker, scientist, athlete and movie director to help kids imagine all that they can be. There also will be seven additional accessories that include rings, bracelets and more. All 12 toys will include a QR code that can be used with Applaydu, the brand’s newly launched app that brings Kinder Joy® toys to life through augmented reality in a fun world of discovery and imagination. Applaydu is available for download on the App Store and Google Play.
“Barbie® encourages kids to try on new roles through storytelling, showing them that they can be anything,” said Roz Nowicki, Head of Global Consumer Products & Franchise Marketing, Mattel. “Partners like Kinder Joy® allow us to take our core brand values and extend them into new formats. Our joint creative effort is designed to allow kids to explore different career fields with play that goes beyond the moment of discovery.”
The new line will be available at retailers nationwide in September. Kinder Joy® eggs are for ages three and up.
To enter the sweepstakes, visit kinderjoybarbiesweeps.com and follow along on social through Kinder US Facebook, Twitter and Instagram.
