HOLUALOA, HI, USA – Just in time for summer barbecue season, Kona coffee grower Kona Earth has announced its new Kona coffee meat rub, “Spice”. The custom blend of spices features Kona Earth‘s single-estate, 100% Kona coffee. “It is delicious on steak, chicken, fish, and pork” says the company.
As owners of the family-run Kona coffee farm, Steve and Joanie Wynn are excited about this new offering. “We started experimenting with the recipe about six months ago using our ground Kona coffee as a base ingredient,” said Steve.
“We’ve been trying it at home on various types of meat and using different cooking methods. Of course, it’s great for grilling, but it’s also phenomenal on salmon cooked in a skillet and chicken prepared in the oven. We love it, and we think we’ve got a winner.”
In addition to adding a unique, gourmet flavor for grilled meats, the 100% Kona coffee is a great tenderizer. The Wynns recommend using ample amounts to coat the meat and letting it marinate for at least two hours, though overnight is optimal. “We’ve gotten great feedback from friends as we’ve perfected the recipe in our kitchen. My favorite dish is the salmon, but I love it on portobello mushrooms too,” Joanie added.
Kona Earth’s husband and wife team took the reins at the Kona coffee farm about two years ago and have been focused on improving the farm infrastructure and tending to the farm’s 26 acres.
They nurture their single-estate, 100% Kona coffee from crop to cup, processing, and roasting on-site, then selling direct-to-consumer via their online store. In addition to selling their Kona coffee, they also offer gift sets, Kona chocolate made with cacao from the farm, a Kona coffee soap and shaving bar, and now, Kona Earth Spice.
Kona Earth is committed to giving back with its “Care In Every Cup” initiative. A percentage of proceeds is donated to support the Hawaii-based non-profit Kohala Center. Specifically, donations are directed to support reef preservation at Kahalu’u Bay. “Giving back has always been a priority for us, and our customers like the idea of “great coffee for a great cause,” commented Joanie.
Kona Earth Spice can be purchased directly from the company’s online store. It is shipped via FedEx to mainland and interisland customers. Local pick-up is available on the Big Island.
