KOLOA, Hawaii – KonaRed Corporation, manufacturers of beverages and nutritional supplements from the unique and exclusive Hawaiian CoffeeBerry coffee fruit from Kona, Hawaii, have announced a series of strategic corporate initiatives to propel the KonaRed brand, increase visibility and build the business for long-term growth.
As a part of its launch of coffee bean sales, KonaRed recently joined the Kona Coffee Council, an organization of Hawaii farmers who grow, process and sell premium coffee. The Kona Coffee Council is a volunteer, non-profit community-based organization of coffee farmers, processors and others involved in the coffee industry.
It began in 1985 with the mission to promote, protect and educate the world on 100% Kona Coffee. KonaRed is a proud steward of protecting and ensuring that the Kona Coffee maintains its premium position as one of the best coffees in the world.
KonaRed’s participation on the Kona Coffee Council is expected to increase the Company’s visibility in coffee markets and contribute to the growth of its new coffee sales channel.
Advertising initiatives over the summer and early fall include the Kauai Marathon, The Ultimate Hawaiian Trail Run, the Da Hui Paddleboard Race, North Shore Swim Series (4 events), Molokai to Oahu Paddleboard World Championships, Dukes Oceanfest, Arthritis Foundation 5k Walk, March of Dime 5k and the Hawaii Firefighter and Lifeguard Conference.
These have brought exposure to new customers and enhanced KonaRed’s lifestyle branding.
Additionally, KonaRed will now serve as the official wellness beverage sponsor for Water for the World Run events. These events bring people together in a fun, healthy way for the common mission of giving the gift of clean water to those without.
Water for the World Run raises global awareness on the limited access of clean water throughout the world and ultimately inspires others to help in the charge of making clean water accessible worldwide.
KonaRed President Kyle Redfield said, “We are pleased to be joining the Kona Coffee Council since we are now selling whole bean coffees and believe this association will be a great fit as it allows us to join our farming partners in providing sustainable and quality coffee growing and processing practices in Hawaii. Our core mission is to promote a healthy lifestyle.
Supporting these events and the Water for the World Run allows us to participate in a charitable cause that closely aligns with our beliefs. This sponsorship is also exciting for us, because it for a great cause and gets us exposure to large audiences in key markets in Hawaii, California and Washington.”
