KOLOA, Hawaii, U.S. – KonaRed Corporation announced it will launch a line of premium Hawaiian coffee products under the KonaRed brand. Sale of premium private label KonaRed coffee will add an entirely new revenue stream for the Company.
Coffee from Kona, Hawaii is well known as some of the best tasting coffee on earth and this product line extension aims to capitalize on one of the most consumed beverages in the world, an estimated $30 billion industry in the U.S. alone.
The three whole roasted coffee bean products planned for the new KonaRed line include: ‘Premium 100% Kona Coffee’; Kona Coffee Blend’; and Kona Coffee with Coffeeberry coffee fruit. Distribution of the new product line will be achieved through existing and new distribution channels and will benefit from KonaRed’s well established branding. Supply will be sourced from well known and trusted coffee suppliers in Kona, Hawaii.
Kona coffee is grown on the nutrient dense volcanic slopes of the Big Island of Hawaii, in an area 1-2 miles wide and 20-30 miles long.
The unique climate of this volcanic area produces optimal growing conditions for the coffee trees, which are protected from excessive heat and benefit from rich, fertile soil.
Hawaii’s tropical cycle of sun drenched mornings, humid rainy afternoons, and mild nights create perfect growing conditions for the coffee to flourish. Hand-picked and meticulously cultivated, Kona Coffee is often regarded as the world’s best.
KonaRed CEO Shaun Roberts stated, “We’re embracing our roots as a coffee company. The addition of KonaRed coffee is another step in our strategic plan to expand sales both from existing product lines and through creation of new revenue streams.
We have access to some of the best coffee in the world. With the success of our CoffeeBerry coffee fruit beverages and powders, we felt that it was a natural extension of our brand to offer Hawaiian coffee to our loyal consumers.
To our consumers, ‘KonaRed’ means Hawaii, and the Kona region of Hawaii produces some of the best coffee and coffee fruit in the world and we will capitalize on both.
We have distribution throughout the U.S. and Canada as well as recent expansion into Japan, and we foresee Kona Coffee becoming a great success.”
