SAN CLEMENTE, Calif., U.S. – KonaRed Corporation, manufacturers of healthy Hawaiian inspired coffee products including: award winning Ready to Drink (RTD) cold brew coffee varieties, 100% Kona coffee beans, as well as RTD antioxidant juices and coffee fruit powders, today reported it continues its record sales growth and signing of multiple game changing sales and distribution agreements.
Fueled by accelerated growth in sales of Ready to Drink Cold Brew Coffees during the six month period ending June 30, 2017, KonaRed’s sales surpassed $1.5MM, which compares to roughly $384k for the same period in 2016. That is over 305% growth. The company expects Q3 to be even stronger.
KonaRed also reported it has signed a deal with Impact Group (Boise, Idaho) to represent the company Nationwide and lead its sales and marketing efforts in the natural and grocery channels.
Impact Group is regarded as a leader and trusted adviser in grocery marketing by delivering consistent value to manufacturers and customers. Impact Group offers a range of services to their clients including data insights, marketing services, merchandising support, headquarter sales, customer service and deduction management.
The RTD coffee category has doubled in size over the past 5 years, and KonaRed is an emerging leader within the category.
KonaRed is currently sold in numerous major national retailers, and looking to gain distribution in all outlets.
Impact Group is committed to building brand equity for KonaRed and will provide creative strategy and collaborative planning as they market their products through conventional, specialty and natural retailers.
Partnering with KonaRed closely fits Impact Group’s strategy to help grow natural and emerging brands on a national scale in the grocery and natural channels.
KonaRed also announced that it has signed broker agreements with Reese Group for Military sales, Johnson O’ Hare as its Northeast Sales Broker and Moscoe Group as its Target Sales Broker. These groups, in addition to Impact, are leaders in class and represent the top of the industry.
Kyle Redfield, President & COO commented, “With the momentum we’ve had over the last 24 months and the addition of these world class sales and marketing brokers now representing us, we expect our sales to continue to grow triple digits. We are in the right category with great products at the right time, and with the right team. I feel very good about the progress we are making.”
