WINSTON-SALEM, N.C., U.S. – Krispy Kreme Doughnuts Inc. announced on Monday a development agreement with Hagar verslainr ehf. that will bring the sweet treat company to Iceland. The first of five Krispy Kreme shops will open in Reykjavik on Nov. 5.
“We are excited to bring the joy that is Krispy Kreme Doughnuts to Iceland with a very knowledgeable partner,” said Dan Beem, Senior Vice President and President – International at Krispy Kreme Doughnuts.
“The unique hot Original Glazed® doughnut provides an experience unlike any other, and we are thrilled to bring that experience to Iceland later this year.”
Hagar verslainr ehf. is a leading retailer in the Icelandic market with core activities in the grocery sector, which includes the popular Hagkaup stores. The new Krispy Kreme shop will be the newest feature at Hagkaup’s Flagship HyperMarket located in the Smáralind Mall.
“Krispy Kreme is a great addition to our Hagkaup stores in Iceland,” said Gunnar Ingi Sigurðsson, Hagkaup’s CEO. “We are extremely pleased to be able to offer our customers this new doughnut and coffee experience in the beginning of November.”
With the November opening, Iceland will be the 29th country in which Krispy Kreme shops are located. There are more than 1,100 Krispy Kreme shops around the world.
