PHILADELPHIA, U.S. – La Colombe’s Draft Latte announced its growth into 25,000 points of distribution to coincide with the start of cold coffee season.
The explosive rise has made La Colombe a breakout brand in the $3 billion ready-to-drink coffee category.
And, with plans to introduce multiple new Draft Latte varieties this year — the specialty coffee company is just getting started.
“Our aim is to change the landscape of coffee through obsessive innovation and the cleanest ingredients. The result is crafted drinks like the Draft Latte which ‘wow,’ and with enough ‘wows’ a whole new world opens up,” said Todd Carmichael, CEO and Co-Founder of La Colombe.
La Colombe will introduce five new ready-to-drink products this year:
- Coconut Mocha Draft Latte
- Coconut Draft Latte
- Chai Draft Latte
- Pumpkin Spice Draft Latte
- Peppermint Mocha Draft Latte
These new varieties will join Draft Latte’s existing lineup, which includes the original Draft Latte, Vanilla Draft Latte, Mocha Draft Latte, and Triple Draft Latte.
Draft Latte delivers a “cafe-style drinking experience” thanks to a patent-pending process using the InnoValve can, that brings the foam traditionally found in a hot latte to the refreshingly cold Draft Latte can.
Completely hormone- and lactose-free and made with only real ingredients, the original Draft Latte is naturally sweet with no added sugar, and delivers a good source of protein and excellent source of calcium and vitamin D in each serving.
It also has a fraction of the calories and total sugar of other major ready-to-drink coffee and energy beverages on the market.
La Colombe, which has full control over the production process from concept to can, owns a 55,000 square foot production facility in western Michigan.
The new facility has allowed La Colombe to meet the growing demand for Draft Latte, which produces more than 30,000 cases per week.
