MILAN – The appointment is for HOST – International Hospitality Professional Show, the world leader in Ho. Ca and Retail, to be held from October 20th to 24th at FieraMilano in Rho, at La Genovese stand (PAD 14 Stand H22)
As usual, visitors will be invited to taste the blends for Espresso and in pods of La Genovese which won the Gold Medal at the International Coffee Tasting 2016.
Do not miss the semifinals and the final of the Espresso Italiano Champion, the international barista competition launched by the Italian Espresso Italian Institute, which from the beginning of 2017 has seen challenging hundreds of professionals in Italy and abroad.
Saturday, October 21st at 11:00 am the company will be pride to host in its stand an international semi-finals of Espresso Italiano Champion 2017, while the barista trained by La Genovese staff Fabrizio Giorgini will be among the participants in another semifinal always on Saturday at 2 pm. The final will be held on Sunday, October 22nd, at the stand of Wega Coffee Machines.
In the occasion of Espresso Italian Champion, Mr Fabrizio Giorgini, semifinalist of the international competition and Espresso Italiano Specialist, will be present at the stand of La Genovese during the all day on Friday, October 20th, and he will prepare Espressos and cappuccinos according to the standards of the Italian Espresso Certificate.
For the company the fair will be the occasion to present some novelties for the new season:
- The new organic coffee blend with UTZ and Rainforest Alliance certifications
- The new specialties of the Borea Specialty Coffees line, with both espresso and filter brewing extractions (Chemex, V60, Areopress, Cold Brew)
- The 250g tin of the award-winning blend Anniversario, strictly in beans, for those who want to drink this special blend even at home.
- The new line of capsules compatible with the “A Modo Mio” system.
There are so many good reasons to visit the company’s stand in Milan, which is the fruit of a cooperation with another historic Ligurian roasting company, Minuto Caffè from Savona, a collaboration that has been going on for several years and marks an innovative and winning road for La Genovese.
