La Marzocco embarks on World Tour to celebrate its 90th Anniversary

SCARPERIA, Italy – La Marzocco, a leader in the production of handmade espresso machines with headquarters near Florence, is celebrating its 90^th Anniversary: ninety years of heritage, technology and design, with people, the worldwide specialty coffee community and the future placed at the center.

Beginning on March 28^th, 2017, La Marzocco is launching the La Marzocco 90^th Anniversary World Tour: an itinerant event format to convey its story, traditions and innovations, by means of a iconographic pop-up installation with stops at the following events:

• Tuesday, March 28^th: Out of the Box, Melbourne

• Wednesday, March 29^th: La Marzocco China Inauguration Party, Shanghai

• Thursday to Sunday, April 6^th to 9^th: The London Coffee Festival, London

• Friday to Sunday, April 21^st to 23^rd: La Marzocco Café at KEXP, Seattle

• Friday to Tuesday, October 20^th to 24^th: HOST Exhibition, Milan

At every tour date, a La Marzocco staff member will act as an “ambassador” to narrate the history of La Marzocco since 1927 until today.

Stylishly dressed in a manner typical of the 1920s, the ambassador will become part of the pop-up café concept of the same era, whose design recalls that of the company founder, Giuseppe Bambi.

A replica model of the Fiorenza will also be on display to illustrate the early beginnings of handmade espresso machines, while the story being told will subtly highlight the evolution.

With the introduction of novel cultural projects, initiatives and innovative products, both near Florence and around the globe, La Marzocco seeks to disseminate a new industrial humanism and coffee renaissance in 2017.

While the company has experienced significant expansion in the past decade, it has not lost sight of its aim to express the values upon which it was founded 90 years ago by Giuseppe and Bruno Bambi: meticulously persevere the manufacture of the finest in class specialty coffee equipment, while encompassing people, heritage, technology and design.

At the same time, La Marzocco prides itself on its keen desire to connect with local communities and build relationships to enrich the lives of others.