FLORENCE, Italy – La Marzocco, industry leader in professional espresso machines, and Accademia del caffè espresso, the multi-purpose hub founded by La Marzocco for the promotion of coffee culture, announce its highly anticipated presence at the upcoming World of Coffee Athens (June 22-24).
Exhibiting as the Accademia del caffè espresso stand (#2-J40), serving as a gateway to the coffee education center, offering visitors a glimpse into the La Marzocco Museum, archives, and more. The booth will feature a range of interesting attractions, ensuring an immersive experience for all attendees.
La Marzocco and Accademia del caffè espresso in Athens
In partnership with CDR Coffee Lab, a chemical analysis system will be present, allowing visitors to test their espresso samples’ acidity and sugar levels. A dedicated area will also be designated for coffee tasting with special guests.
Emphasizing its commitment to sustainability, visitors will explore the social and environmental aspects of sustainability within the coffee industry and shed light on the company’s environmentally conscious practices.
Moreover, Accademia will unveil the hidden treasures within its four walls, offering visitors a firsthand glimpse into its wealth of knowledge and resources.
Beyond the booth, attendees can join Nora Smahelova, Coffee Education Leader at Accademia, and Holger Lente, Director of Brand Development at Toddy LLC, for a workshop on the comparative analysis of controlled hot and cold water extraction. Massimo Battaglia, Coffee Research Leader at Accademia, and Cosimo Taiti, Researcher at the University of Florence, will deliver a lecture on the comprehensive metabolomic study of Coffea Arabica.
The highly anticipated True Artisan Café is returning, showcasing rotating international roasters who will brew coffees on La Marzocco’s favorite machines. Visitors will have the opportunity to chat with talented baristas and explore a variety of new and exceptional coffees each day.
The La Marzocco Home area will welcome Anthony Douglas, the 2022 World Barista Champion and La Marzocco Home ambassador.
Modbar, the elegantly designed modular under-counter brewing equipment system, will also be showcased with dedicated activities, including a Mixology Experience by Christos Klouvatos and a Colombian Coffee Tasting by Stefanos Domatiotis (Create). Furthermore, the innovative Wally Milk automatic milk steamer, known for its precision and consistency, will host a Latte Art Throwdown by Oatly.
Visitors can also look forward to meeting the skilled artisans from Officine Fratelli Bambi, who will be available for conversations and to provide insights. To conclude the event on a high note, La Marzocco invites attendees to the exclusive La Marzocco Rooftop Party Powered by Beyond the Bean.
