MILAN – La Marzocco, an icon in the high-end coffee machine industry, will take centerstage at this year’s Milan Design Week and Fuorisalone, exhibiting three distinct and complementary locations and experiences in Italy’s fashion capital. With a trio of pop-up stores and cafes at the heart of the city’s Brera Design District, La Marzocco will welcome the design, hospitality and lifestyle community to explore its multifaceted brand, B2B and B2C activations, events, partnerships and more.
From the 7th to the 13th of April, the Florentine company will present three exclusive temporary cafés, each with its own identity, yet all united by aesthetic research, craftsmanship and technological innovation.
Modbar Espresso Atelier – Via Ciovasso 11
For the very first time, La Marzocco will present its sister-brand Modbar at Milan Design Week, thanks to an exclusive pop-up store, called Modbar Espresso Atelier, a space showcasing the extraordinary versatility, hospitality and aesthetic vision of this unique line of products.
Modbar, acronym for Modular Bar and undercounter equipment, is an innovative set of brewing systems (for espresso or filter coffee, for example, or hot water for tea and steam for alternative milk-based recipes) that revolutionizes coffee preparation and experiences: the machine technology is neatly positioned under the bar counter, while the sleek iconic “Taps” remain visible on the countertop for beverage extraction and service.
Modbar offers a refined line of modular solutions and equipment that encourages interaction between barista and customer, while enhancing the clean and elegant design of the café space and the seamless combination of innovation and craftsmanship.
“La Marzocco Cafe” pop-up – Via Palermo 11
After the success of previous editions, La Marzocco Home will return with a pop-up store in Via Palermo 11, for the third consecutive year. Located in one of the most dynamic areas of the design district, the temporary store will have a design inspired by the colors of the Porsche Martini, with an artisanal aesthetic that recalls the atmosphere of a luxury workshop.
In this space, visitors will be able to explore the La Marzocco Home universe through a selection of high-end espresso machines and will be guided into the journey of espresso-making on the Linea Micra and Linea Mini, alongside a team of in-house coffee experts. The pop-up will also offer display the tools, technique and philosophy behind La Marzocco’s bespoke espresso machine workshop – Officine Fratelli Bambi – as well as an Emporio corner that will reflect a lifestyle brand with new collectibles, stylish apparel and must-have accessories for Home Baristas and the community of brand aficionados.
The collaboration with Porsche will also be in the spotlight, thanks to the display of customized Porsche x La Marzocco Linea Micra Martini and Linea Micra Grey espresso machines inspired by the legendary cars of the German luxury automotive manufacturer. The space, reflective of values such as courage and celebration, will be enriched with design elements to convey the two prestigious brands’ shared commitment to legacy and avantgarde artisanship, both “driven by a taste for excellence”.
On the 7th of April, La Marzocco Café will also play host to an invitation-only aperitivo, an evening for guests to connect and enjoy all things of good taste, decor, drinks and more.
Edicola: La Marzocco X House of Negroni – Corso Garibaldi 85
An absolute novelty for the Fuorisalone 2025 lineup will be the exclusive co-branded newsstand / café kiosk La Marzocco x House of Negroni EDICOLA, in collaboration with this iconic brand and creative agency from the world of mixology.
Located in one of the busiest areas of Milan, the EDICOLA will be a crossroads between the world of coffee and that of cocktails open all day long, featuring the magazine Coqtail – For Fine Drinkers amongst a curated selection of publications and journals – all the while offering visitors a chance to savor a specialty espresso or a Negroni Svegliato, an original cocktail made of coffee and Negroni that has been invented by renowned bartender Salvatore Calabrese.
The EDICOLA will bring a captivating co-branding coffee station and concept to life, blending the distinctive colors of La Marzocco Home and House of Negroni, exhibiting a bespoke burgundy Linea Mini, and mixing the Italian, yet universal, espresso enjoyment ritual and Negroni-based aperitifs.
By offering a variety of interactive brand experiences at three special venues, La Marzocco will once again strengthen its connection with world-class design and high-end hospitality, bringing its engineering know-how and artisanal excellence to an international audience of interior designers, architects, trend seekers and decision makers – as well as to the general public.
Milan Design Week’s Fuorisalone format represents a strategic platform for La Marzocco to expand brand awareness and to consolidate its presence in the luxury and lifestyle segments, creating synergies in coffee, design and hospitality.
Dates and venues from 7th to 13th April in Brera Design District, Milan:
- Modbar “Espresso Atelier” – Via Ciovasso 11, Milano
- La Marzocco Cafe Pop-Up – Via Palermo 11, Milano
- Edicola: House of Negroni x La Marzocco – Corso Garibaldi 85, Milano
