MILAN – From 30th October, La Marzocco is joining Global Coffee Festival, a virtual platform for the coffee and hospitality community to connect, share ideas and showcase coffee excellence as the industry enters a new world of opportunities and embrace change together. For the inaugural event, La Marzocco – proud sponsors of The Lab – are taking part in the Coffee Leader Interview with CEO Guido Bernardinelli (October 30th | 9.25 am GMT +1), in the roundtable Machines of the Future: The Coffee Equipment Panel with Ben Brooker, Sales Manager at the UK & Ireland branch (October 30th | 1.25 pm GMT +1) and in the How To Make Great Coffee KB90 showcase with local Aftersales Manager, Estelle Bright (October 30th | 4.45 pm GMT +1) and Freda Yuan, Head of Coffee for Origin Coffee Roasters.
Focusing on entrepreneurship and social enterprise, La Marzocco is hosting two panel discussions and opening its doors to:
- Social Impact and Community in Coffee and Hospitality with Eve Wagg, Founder and CEO of Well Grounded, Matt Fleming, Marketing and Communication Coordinator at The Feel Good Bakery, Mat Keech, CCO of Hej Coffeeand Key Sponsor of Off The Streets, and Dan Harvey, Marketing and La Marzocco Home Manager, UK & Ireland (October 30th | 3.35 pm GMT +1)
- Coffee Entrepreneurs: Localism, Opportunities, Success with Sophia Bayram, Founder of Carmen’s, London, Will Pitts, Founder of Forts, Margate and Paul Kelly, General Manager of La Marzocco UK & Ireland. (October 30th | 4.55 pm GMT +1)
- Accademia Del Caffè Espresso (October 30th | 6.20 pm GMT +1) – La Marzocco’s center for research, training, innovation and sustainable coffee – with an exclusive virtual tour of its original manufacturing site turned into a cultural endeavor
Product Demos
An award-winning feature, True Artisan Café – originally conceived at London Coffee Festival – is bringing to the show 4 of UK’s premium bakeries to create unique signature drinks, curated exclusively for the Global Coffee Festival. Tune in to watch: Origin Coffee Roasters X Canakin, Notes Coffee X Café Brera, Ozone Coffee Roasters X Popham’s Bakery, Union Roasted X Gail’s Bakery (October 30th | 6.35 pm GMT +1).
La Marzocco UK & Ireland Home Coordinator, Ruth Calderwood, and Lisa-Laura Verhoest, Head Account Manager for Climpson & Sons, are presenting a Linea Mini Home Barista Masterclass with the connected machine and App to share tips around making the very best espresso-based coffees at home (October 30th | 9.35 pm GMT +1).
To register for your free ticket, click here.
