MILAN/LONDON – LaCimbali announces its debut participation at the prestigious Beyond Activ summit, taking place in Singapore from June 11-13, 2024. This global event gathers leading players from the Fitness and Wellness sector, offering an ideal platform for LaCimbali to showcase its innovative coffee solutions tailored for any fitness and wellness centers, ranging from low-cost to premium.
LaCimbali at Beyond Activ summit
LaCimbali is committed to ensuring that every gym can craft the perfect coffee experience for its members. With our versatile solutions, we cater to a wide range of gym environments. Whether your preference is to provide a traditional café-style coffee experience or to opt for a self-service coffee corner, LaCimbali offers tailored options for premium, mid-tier, and low-cost establishments.
In today’s fitness landscape, providing quality coffee has become essential for gym owners aiming to enhance member satisfaction and loyalty. LaCimbali understands the diverse needs of gyms and offers solutions that meet those needs effectively.
For the second consecutive edition, LaCimbali will continue this unique collaboration, following the success of the Riyadh event in February. As the exclusive coffee partner at the event, LaCimbali will present its solutions in two dedicated formats for this segment: “The Café” featuring the top-of-the-range M200 and the Self-Service Coffee Corner with S15.
La Cimbali M200: This flagship model is perfect for gyms that want to offer their clients a high-end premium coffee experience. The M200 will feature four carefully crafted beverages, showcasing its versatility and high-quality output, including Workout Brew, Bliss Protein Smoothie, Green Protein Boost, and Chest Pump Coffee Shake.
La Cimbali S15: ideal for self-service scenarios, the S15 will feature three exclusive beverages, highlighting its ease of use and reliability for busy fitness environments, which include Mochaccino Muscle Fuel, Body Fuel and Leg Day Latte Fit. The offer will also include digital solutions, such as innovative payment systems.
Enhancing customer experience in fitness centers
Participating at Beyond Activ aligns with LaCimbali’s mission to provide tailored coffee solutions that elevate the customer experience in specific segments, such as fitness and wellness. By introducing high-quality coffee options in any kind of fitness center, LaCimbali aims to meet the specific needs of fitness enthusiasts, offering them an enhanced and enjoyable experience.
Millie Chan, Regional Director, Asia & Pacific for Cimbali Group, commented: “We are thrilled to bring our solutions to Beyond Activ and demonstrate how our innovative coffee machines can transform the customer experience in fitness centers. Our participation underscores our commitment to expanding our reach and continuously improving our offerings to meet the evolving needs of our customers.”
LaCimbali will also participate in the Beyond Activ APAC event in Sydney in early December 2024.
About Cimbali Group
Cimbali Group is one of the leading manufacturers of professional coffee and milk-based beverage machines and cafe equipment. The Group, which includes the brands LaCimbali, Faema, Slayer, and Casadio, operates through three production facilities in Italy and one in the United States (in Seattle, where Slayer-branded machines are manufactured), employing approximately 700 people in total.
The Group’s commitment to promoting espresso coffee culture and valuing the territory materialized in 2012 with the founding of MUMAC – the Museum of the Espresso Coffee Machine, the first and largest permanent exhibition dedicated to the history, world, and culture of espresso coffee machines, located within the Cimbali Group headquarters in Binasco. MUMAC hosts the MUMAC Academy, Cimbali Group’s coffee machine academy, a center for training, dissemination, and research.
